Tune in next week for the HUGO Man fragrance video with @zacefron #YourTimeIsNow #fragrance
Behind the scenes with @zacefron on the #YourTimeIsNow campaign, coming soon
SUMMER IS COMING.. THANK YOU Peoria, Arizona for the electric energy and excitement!
Since our little beach movie, #Baywatch has become one of the most anticipated of 2017, we have to test the movie to an very diverse audience of all colors, ages and gender to make sure the movie's on point and we deliver the fun.
We recruited hundreds of people for this one screening and the test results were incredible high and a massive success. Are "incredible high" movie test scores rare? No... your big blockbusters usually get them.. Star Wars, Fast & Furious, Pirates etc. We call these 4 Quadrant movies, where they appeal pretty much to every age, race and gender. But huge 4Quad test scores are VERY rare when it comes to RATED R comedies. We truly hit a sweet spot with all audiences. Very cool movie stuff coming out of Arizona. And not one dick joke was said. Ok, well maybe I said one. Got a huge laugh so it's worth it.
Can't wait for you to see the movie. Summer is coming.. #Baywatch MAY 26. (Thank You Arizona!)
Baywatch has been testing for some time and I think people will show up, Dwayne is very good at hyping and selling his movies and the studio is definitely putting in a lot of effort so they must sense some opportunity. But my personal expectations on quality are not high as there have also been reactions which he understandably would not write about, eg:
Just got out of Baywatch and all I can say right now is...Zac Efron needs to fire his agent— Jarvis (@JarvisUnchained) February 23, 2017
Also, Oscar Nuñez talks about Zac & Baywatch starting at ~43:32:
What's interesting in this is the hosts explain, the whole reason they bring him up is because Zac goes along doing good work then does something where you go, "wtf?". I think some of his wtf moments (eg one they mention, Dirty Grandpa) have a good reason to Zac (working w/ De Niro), even if maybe that reason really does not justify the damage it might do to his trajectory. But imo, he's still young and careers go up and down usually anyway so he'll end up ok but, yeah, I definitely have had many, "This is the best his agent could do?" moments.
Use the arrows to click through all 10 pics in this post:
Charlie Day talks about being Zac's neighbor starting at ~3:33: