Baywatch Outdoor Billboard Campaign
Paramount Pictures and outdoor advertising company Lamar Advertising have launched a digital out-of-home campaign that changes in real time based on local weather conditions in 16 US markets.
According to Lamar, its “digital capabilities” enable each of the 52 billboards in these markets to display a contextually relevant Baywatch ad triggered by the weather. In fact, a rep said the campaign creative is coded and programmed to pull weather data from the National Oceanic and Atmospheric Administration website through an RSS feed. Each digital billboard reads the feed and determines which creative will run based on the current weather in that location. Once the creative files have been coded and programmed, there is no other human interaction, the rep added.
^do these stop working when DT dismantles NOAA?
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Zac Out & About in NYC
Misc: Zac's Mom's B-day & Anna Kendrick excerpts
Happy Birthday to my mom, my best girl. I love you more than the sun, the moon and all the stars in the galaxy. Love, your chocolate bear.