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Dec 21st
01:57 am
At long last... the Hugo Boss announcement  

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There were a couple of quotes in the various articles from a Hugo Boss press release about the announcement and while I can't find it on their website, this feels like the full text (via Aviamost):
HUGO introduces its newest ambassador: Zac Efron. The ultimate embodiment of millennial masculinity, the multi-talented actor and producer will inspire the next generation of trailblazers as part of an innovative new campaign launching early next year for the brand’s iconic male fragrance, HUGO Man.

Bringing to life the authenticity and passion that lies at the heart of the HUGO brand in line with the powerful boost of daring freshness that HUGO Man delivers, Zac will kick-start a digitally-focused and multi-faceted campaign set to encourage younger generations to act on their passions to achieve their goals. An intriguing mix of classic movie star with an irreverent, urban edge, Zac’s unique style, confidence, charisma and wit makes him the perfect advocate for HUGO Man’s biggest venture yet.

A movement for all those who aspire to live their dreams, HUGO Man will empower millennials the world over to explore and embrace every opportunity for the ultimate prize – a life defined by their hopes and dreams, and no-one else’s. Further details about the campaign will be revealed over the coming months on official HUGO BOSS channels.
6 6 comments Comment
Bee: Zac – SNL - White Tuxedojeezbee on December 21st, 2016 01:51 am (UTC)
I particularly love the headshot.

I'm glad they finally announced it. It took way longer than I expected. It might have to do with the brand realignment they are doing next year but that's still quite the lead time. On the other hand, it's timed perfectly for Baywatch which I'm sure everyone at Paramount and Dwayne loves.

I love Hugo Boss so I'm pretty happy with this choice. It would be neat if they would extend his campaign to the clothes too, esp now that they are refocusing the core brands.
countessm3countessm3 on December 21st, 2016 01:52 am (UTC)
>The ultimate embodiment of millennial masculinity

and post millennial masculinity, and pre millennial masculinity; hell, masculinity in general.

My favorite one is the one where he's crouching and looking at the camera. Preternaturally beautiful.
kleth on December 21st, 2016 04:09 pm (UTC)
Zac doesn't need any product to produce the ultimate in masculine scent. He does that himself after an hour's workout. Give him a sniff, you'll discover what I mean. He could auction his dirty towels on eBay for charity.

But I wish his eyes were a darker blue. At least in these photos, they are kind of icy pale blue. Gives him a kind of blank or spectral look. For photo shoots and such, he needs to wear some tinted contacts.

Hopefully, this campaign will bring us a lot more Random Efron, shots on TV, magazine ads, etc. Can't see him too often, even if his eyes are too pale. Now if only I could sniff him. Hey, Hugo! How about some scratch and sniff ads as part of the campaign, preferably "before and after" applying your product?

Edited at 2016-12-21 04:12 pm (UTC)
countessm3countessm3 on December 22nd, 2016 07:11 pm (UTC)
I told myself the other day if they bottled his pheromones and sold it, it'd make the ugliest man on the planet beautiful.
Aliciapop86 on December 21st, 2016 12:18 pm (UTC)
I love this photo shoot he looks so great.
cologne66: pic#126508027cologne66 on December 21st, 2016 08:55 pm (UTC)

Great! Love to see him in a campaine like this.