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Jan 23rd
06:41 pm
More Dirty Grandpa & first box office  









Unfortunately, the snowstorm impacted the box office noticeably as many theaters on the East Coast had to close. It's a pity it had to happen this weekend but on the upside it looks like it will still gross more than $10m this weekend which isn't great but not a disaster.
12 12 comments Comment
 
 
Aliciapop86 on January 24th, 2016 02:03 am (UTC)
I was not expecting DG to be a hit so I am glad there was no have a big promotional tour. I would rather have press junkets and premieres for Neighbors 2 and Mike & Dave than DG.
kleth on January 24th, 2016 09:12 pm (UTC)
Well, yes, I'm sad. DG has settled into fourth place for the weekend. On the brighter side, it scored Number One among new releases. So this is not a box office embarrassment like WAYF.

I don't count the blizzard for much. While it depressed DG's earnings, it affected all other movies in equal proportion, so the rankings remain the same. $11 million isn't bad when Number One, The Revenant, only pulled $16 million.
Beejeezbee on January 30th, 2016 07:09 pm (UTC)
I wasn't expecting much either but they could have done at least a few phone interviews and a small premiere. Just something to cover other bases than just TV.

On the upside... it spared Zac having to fake how great the movie is in a bazillion interviews.