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Jan 23rd
06:41 pm
More Dirty Grandpa & first box office  

Unfortunately, the snowstorm impacted the box office noticeably as many theaters on the East Coast had to close. It's a pity it had to happen this weekend but on the upside it looks like it will still gross more than $10m this weekend which isn't great but not a disaster.
12 12 comments Comment
dewgdewg on January 23rd, 2016 06:34 pm (UTC)
I think they just don't care at all, it's a january release, they wasn't even promoting this
kleth on January 24th, 2016 09:07 pm (UTC)
They were certainly careful not to waste a lot of money on a big promo campaign, but cast members did appear on at least half a dozen talk shows and I saw TV commercials every evening during the week preceding the opening.

No fear regarding Neighbors 2, I have already seen three set visits on ET, Today, and Inside Edition and we're still four months out. We'll probably be sick of N2 promo by the time opening weekend finally arrives.
Aliciapop86 on January 24th, 2016 02:03 am (UTC)
I was not expecting DG to be a hit so I am glad there was no have a big promotional tour. I would rather have press junkets and premieres for Neighbors 2 and Mike & Dave than DG.
kleth on January 24th, 2016 09:12 pm (UTC)
Well, yes, I'm sad. DG has settled into fourth place for the weekend. On the brighter side, it scored Number One among new releases. So this is not a box office embarrassment like WAYF.

I don't count the blizzard for much. While it depressed DG's earnings, it affected all other movies in equal proportion, so the rankings remain the same. $11 million isn't bad when Number One, The Revenant, only pulled $16 million.
Beejeezbee on January 30th, 2016 07:09 pm (UTC)
I wasn't expecting much either but they could have done at least a few phone interviews and a small premiere. Just something to cover other bases than just TV.

On the upside... it spared Zac having to fake how great the movie is in a bazillion interviews.
kleth on January 24th, 2016 09:34 pm (UTC)
Another side note
Is it just me, or is there a vague homoerotic quality throughout this movie? All the penises drawn on faces, the constant ass-poking of male characters. Yes, many female characters appear in very skimpy swim togs, but only Zac is shown totally bare from the back and only wearing the bee crotch puppet in front. Not one bare boob. What is sexual exploitation coming to in Hollywood?
countessm3countessm3 on January 27th, 2016 03:23 am (UTC)
Re: Another side note
Thank God for sexual exploitation:


His butt is literally hypnotizing. Watching it, I go into a trance...

And yes, what gay doesn't love Zac Efron? Don't they deserve some attention too?
kleth on January 27th, 2016 04:58 pm (UTC)
Re: Another side note
Yes, all true. But sexual exploitation in Hollywood movies used to be all about exploiting women. Lots of bare ass and boobs. Now, apparently, there is some kind of taboo in Hollywood - how dare you exploit women!.

In addition, now they want to make the Oscars "representative" rather than a merit system. Part of the proposed solution seems to be adding women to the membership and Board of Governors. Hmmm. Don't women already have exclusive female categories: Best Actress and all that? But oddly, they don't have separate female awards for Sound Editing and such. Something should be done!

Their best idea is to add more youth to the voting cohort. Wow, I can't believe that they have been allowing members to vote who haven't worked in the industry in more than 10 years. Movies are a Right Now product; the voters need to be Right Now also, if they're going to keep current with tastes and creative developments.

Does anyone know whether Zac has been invited to join the Academy? Sure he's white, which kind of pushes him down the list now, but he is young. Surely, having made 15 movies in the past decade, he is qualified.
countessm3countessm3 on January 28th, 2016 02:02 am (UTC)
Re: Another side note
"there is some kind of taboo in Hollywood - how dare you exploit women!"

Oh, there's still tons of exploitation of women in the industry. The good news is that men are now being exploited for their sexuality. I'm an equal opportunist!

"In addition, now they want to make the Oscars "representative" rather than a merit system."

This has already happened in literature. Some corners have started to complain that quality has been sacrificed in the name of representation, that contemporary literature is boring and average. Well, it is - that's why I hate it. When they started publishing good work no matter who produces it I might start liking it. Until then, I'll not bother with anything published after 1900 (with a few exceptions).

This is what happens when political correctness goes too far, and it's the reason why Donald Trump is so popular, despite having few qualifications to be president. People are tired of it.
kleth on January 28th, 2016 04:05 pm (UTC)
Woohoo again. DG was Number Three at the box office on Tuesday, topping all other new releases and only surpassed by Revenant and Star Wars. It only pulled $900,000 on Monday, but that's still an average week-night box office of more than $1 million.
kleth on January 29th, 2016 04:24 pm (UTC)
And still Number Three on Wednesday. Some big new releases will push it down the list this weekend, but Box Office Mojo is still predicting that it will only decline to Number Six with $6.67 million.

Why does this matter? Because, while no one will remember DG as a hit starring Zac Efron, neither will anyone remember DG as a flop starring Zac Efron.

Now we can start praying for Dave & Mike. I have absolutely no sense of how this one will do. And Zac is the only big name in it, so it's all on the line again.
Beejeezbee on January 30th, 2016 07:13 pm (UTC)
I'm just glad the movie didn't totally bomb. $11m isn't great but this box office isn't going to ruin him. The reviews have been really bad though; not that I expected much (my hope was that it won't get 0% and that thankfully didn't happen) but the way many critics have been writing about it ("worst movie of the year" etc) has been more extreme than I thought. So, fingers crossed that his upcoming movies fare better.