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May 12th
03:49 pm
'Neighbors' Final Weekend Numbers  

Box Office Mojo:
Seth Rogen and Zac Efron hosted a party at the movies this weekend, and audiences showed up in droves for it.

Playing at 3,279 locations, Neighbors opened to an incredible $49 million. That's one of the biggest debuts ever for an original R-rated comedy.

Meanwhile, The Amazing Spider-Man 2 fell hard in its second outing. Still, the superhero sequel is making up for its domestic shortcomings with strong overseas earnings.

Among original R-rated comedies, Neighbors trailed Ted ($54.4 million) and Sex and the City ($57 million, and debatably "original"). At the same time, it was ahead of major R-rated hits like The Hangover, The Heat and 21 Jump Street. It's also the biggest debut ever for a live-action Seth Rogen movie ahead of The Green Hornet ($33.5 million).

From its first preview, Neighbors looked like a hit. The comedy had a relatable, clearly-articulated premise ("Family vs. Frat") that was hammered home in all of the marketing material. That included plenty of strong visual jokes—the airbag was particularly memorable—that flowed naturally from that set-up. Universal's aggressive, confident marketing campaign began last year, and culminated with a publicity blitz and tons of word-of-mouth screenings. Even with all of this, though, a debut close to $50 million is nothing short of remarkable.

Neighbors is Universal's fourth original movie to open in first place at the domestic box office this year: the other three are Lone Survivor, Ride Along and Non-Stop. Each movie has served as a reminder that audiences crave fresh stories that feature characters they can relate to.

The audience for Neighbors was 53 percent female and 47 percent under the age of 25. That suggests Efron had as much to do with this debut as Rogen. Of course, let's not forget about Rose Byrne, who showed off comedy chops in Universal's 2011 hit Bridemaids, and surely helped get some women to the movie as well.

Neighbors received a "B" CinemaScore, which isn't great for an R-rated comedy. Add in the younger-than-average audience, and this may not hold up as well as movies like The Heat or Ted. Still, it's a safe bet that it winds up with at least $140 million.

Around-the-World Roundup

Coinciding with its domestic debut, Neighbors opened in 29 foreign markets and earned a very impressive $34.4 million. That's more than This is the End made in its entire run ($24.6 million).

The movie is known as Bad Neighbours in the U.K. and Australia, which were both huge markets for it this weekend. Including previews, it opened to $14.7 million in the U.K. and $7.1 million in Australia. Both of those are best-ever results for Seth Rogen. It also took first place in 15 other markets, so it's well-positioned to be a major international hit ($100 million is a guarantee at this point).

One note on the CinemaScore. Usually a movie with as many favorable tweets as Neighbors has a higher score so the B is a little surprising. But because CinemaScore uses such an incredibly limited sample, most people think it is basically meaningless anyway. Opinion will be better reflected in the numbers for next weekend tbh.

I think Universal has enough money left over to put in the best hot tub ever!

Mood: exanimateexanimate
6 6 comments Comment
annabelle83 on May 12th, 2014 10:15 pm (UTC)
21 Jump Street also got a B cinema score, and it's one of the most well-received comedies in recent years. I think movies like 21 Jump Street and Neighbors draw not only people who are fans of R-rated comedies but also others who normally won't go see R-rated movies, and some people who didn't enjoy them made the average score down to "B".

49 million dollars is amazing, but I secretly hoped for 50 million. lol I originally hoped that Neighbors would top Spiderman and becomes Zac's highest opening, so my wishes are fulfilled. But after seeing Friday's number, my wish got higher. :)
Miranda gives everyone a chancemirandagirll on May 12th, 2014 11:55 pm (UTC)
I think I read somewhere they need at least 60 million to start making a profit so is that just domestically or internationally?
Beejeezbee on May 13th, 2014 12:36 am (UTC)
Considering that marketing will cost a bunch and Uni gets only around half of the box office receipts, they need to do probably a bit more to get profitable with theater revenue alone. It's always hard to guess because studios don't like to reveal their marketing costs which are a bigger fact than the budget in this case.

But at this point, it's really not a question that this movie will be highly profitable for Uni. Not only is the box office awesome but it will also make nice money on ancillary mediums afterwards.
kleth on May 14th, 2014 05:42 pm (UTC)
I think the worldwide box office is operative - a dollar is a dollar, though overseas costs may be relatively higher (smaller, multiple markets, dubbing and promo materials in other languages, etc.).

I've heard the rule of thumb is that a movie needs box office revenue of at least twice its production cost in order to break even. I also read somewhere that when the studios have leverage (as in this case; the exhibitors wanted this movie in their theaters) the studio take all the box office revenue during the first week or two, then their share declines and the exhibitors get to keep more. This explains why concession prices are so high - with hit movies, the exhibitor is only making money off the treats.
Bee: Zac – Leno - b/w - touching hair - smilijeezbee on May 13th, 2014 12:53 am (UTC)
I'm super happy about the numbers. I said a while ago that how Neighbors will do is important for Zac but these numbers should help A LOT. I hope Zac and his team take advantage of that.

I hope they give him credit for the high share of female audience. Rose is great and all but it was marketed heavily on Zac.
countessm3countessm3 on May 13th, 2014 11:59 am (UTC)
Congrats to my BB for his success! Hopefully this good news will be an impetus and inspiration to keep him on the road to recovery and taking care of himself.

I like to read commentary/blogs and I thought the following two were fairly good. The first one contains a portion of an interview and the second is written by a "red-blooded gay man", lol. Although a poster complained that the second did not provide "a deep, Foucauldian Queer Theory reading of [the] film" (rolls eyes), I thought the writer performed some sophisticated moves, arguing that the film was successfully homoerotic in that it did not "undo" its homoeroticism with heterosexist undertones.


Homoeroticism in Neighbors