Facebook announced on Wednesday it will host a Facebook Live event during the festival with the stars and director of Universal's upcoming comedy Neighbors. That means Zac Efron and Seth Rogan [sic], alongside the film's director Nicholas Stoller, will be on hand to answer questions in front of a live audience on March 8.
The event is part of a larger Facebook partnership with Funny or Die... Funny or Die announced the partnership on Friday; it has three days of events scheduled at the the [sic] Funny Or Die and Facebook Clubhouse in Austin.
"Partnering with Facebook at SXSW is just a natural fit," Funny or Die said in a statement given to Mashable. "We can easily work together to amplify all of the great content we will be creating at SXSW including live events and digital content [...] Also, they make great queso."
ETA: just realized I tweeted but never posted the FoD part of this story, so... from Deadline:
The South By Southwest Festival continues to grow in popularity and influence, SXSW 2014 moviesand the Hollywood marketing machine has taken notice. With last year’s fest drawing an estimated 64,000 plugged-in registrants, entertainment companies again are salivating at the opportunity to mine the Austin crowd and active social media accounts. Enter Funny or Die. The humor brand is planning a March 8-10 assault that includes tie-ins with Universal Pictures and Facebook, live podcasts, panels, an event with its Fuse show Billy On The Street and culminating with a stand-up show by a comedy legend making his fest debut.
The revelry kicks off with a Saturday night Delta PFunny or Die logosi frat party, a wink at the boisterous Greeks featured in Neighbors, the Seth Rogen-Zac Efron-Rose Byrne comedy that Uni will bow May 9. There’s Neighbors-related fraternity shenanigans the next day with a Delta Psi open house. Funny or Die’s three-day party will wind down — or whip up, depending on your point of view — with a Bill Cosby concert Monday night.
Now with the FB Q&A info, we know a little more about what to expect.
Also, Lucas posted a cute pic on his whosay:
Me and @ZacEfron are required to jump when we hang out. We're just excited about #135n8
http://www.whosay.com/l/csH7Tg4 #HSM #jump