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Jan 22nd
10:50 pm
TAM New York Premiere  

1, 2, 3





other press







party clip

zac on extra

jeezbee's thoughts on box office expectations

TAM is a small movie which never had a lot of buzz and the late January release date always indicated that the box office expectations were not huge. Opening weekend falling onto the Super Bowl weekend isn’t helping either. But the initial reaction to trailer etc were ok in terms of volume and content. However with promo starting the numbers seem to develop decently until they hit a bump in the road this last week unfortunately. The # of tweets as well as their sentiment are a bit concerning. Moreover, TAM’s moviemeter on IMDb fell this week – something which should not happening with the release date approaching fast and promo getting more intensive. So, the movie might be in trouble at the box office. R-rated romcoms are a difficult genre to begin with but the distributor’s approach to focus on the bros in their marketing at the cost of the romance doesn’t seem to be helping either. The male demo is mostly not interested based on the online feedback and I’m not sure there is enough romance in the advertising to appeal to the traditional romcom audience of women. Don’t get me wrong, I like the 3 guys promoting it but I hope Focus is adding more romance centric tv spots in the last 2 weeks to get more women interested.

On a positive note, Neighbors is going really great. The numbers for the movie are very encouraging and it appears that Zac is stealing his own buzz with this comedy. People have been really positive about it on twitter and elsewhere, and Uni also seems to be very committed to make this movie a box office success. I would be very surprised to see Neighbors bombing.

I have to say, I haven't looked too closely at any numbers but from gut instinct it definitely doesn't feel like this is generating much heat. It does get a boost from Miles and Michael being involved and there isn't a whole lot competing with it directly but the indirect competition is steep (including, as jb said, the Super Bowl). So I think it will be a bit of a let down but that's okay.
Mood: sicksick
9 9 comments Comment
laurenlipkinlip on January 23rd, 2014 05:52 am (UTC)
Jw how does she know so much about movies? I'm just wondering
Sapphirasapphia on January 23rd, 2014 10:42 am (UTC)
Thank you Ehs and jeezbee.
Positive tweets about TAM very encouraging me ... but having already experience when the first tweets encouraging, and then film was bombing, I know that I am happy early ... Quietly waiting for the results...
News about Neighbors, is also very inspiring.
countessm3countessm3 on January 23rd, 2014 05:54 pm (UTC)
I don't know jack about movies, but think positive. Where would civil rights be today of Martin Luther King had surrendered in the face of local and state governmental powers of oppression? King was fighting a war where he was the expected loser, but he believed in what he was doing.

A movie opening isn't civil rights, but it is a kind of struggle, a kind of battle, and your perception helps determine the results.

On a totally unrelated note: I know grey brings out his eyes, but his pale complexion needs color to brighten his face. Red is always a good hue on him, like beige and brown. I think he might be warm skin toned instead of cool.
kleth on January 23rd, 2014 09:32 pm (UTC)
Aptly described as "a chick flick for guys," I don't know where the audience is supposed to come from. Even the three co-stars were briefly baffled when asked to explain what this movie is about. All the clips show the three guys bantering amongst themselves. This may prove to be the talkiest movie of the year.
countessm3countessm3 on January 24th, 2014 02:50 pm (UTC)
Oscar Wilde made a career out of dining room conversations, so if it is executed correctly and well-done, it can entertain.

If I were PR, I'd have two or three programs targeting different audiences. I'd have trailers that emphasized (bleh!) the love relationships, another that emphasized the bromance (targeting Frat Boys everywhere) and another where I would mention it as a romantic-comedy bromance that plays with gender stereotypes. That would get intellectuals interested.

Actually, this movie would make a great text for me to analyze using Queer Theory. Other than Paperboy (there's so much material in it to work with!) this movie is perhaps the only other movie Zac's done that questions gender by inverting/playing with traditional stereotypes.
kleth on January 23rd, 2014 09:40 pm (UTC)
Disappointed as I am with Zac's debauchery episode, let me just say that other recent celebrity news makes me (and, I imagine, his publicist) grateful that he didn't make news for public urination, vandalism, consorting with prostitutes, or DUI. He seems to have handled dissipation in a mature and responsible manner.
countessm3countessm3 on January 24th, 2014 02:36 pm (UTC)
That's because Zac was raised correctly by good parents who taught him manners. Also, Zac seems to be acutely aware of the disparity between the ideal Zac Efron and the real Zac Efron. He doesn't believe his own hype, in other words. Occasionally he is arrogant, but I've also seen moments where he recognizes how he falls short of his own ideals and other's expectation of him, and he humbles himself and is humble.

The other celebrity believes his own hype, and that is why he acts like a privileged, spoiled little brat, as one of my Facebook friends posted.
Miranda gives everyone a chancemirandagirll on January 24th, 2014 12:52 am (UTC)
Zac and Michael is my new otp, idc
Beejeezbee on January 25th, 2014 02:31 am (UTC)
The guys looks all great. Normally I'm not super fond of light grey on Zac but I do like this suit; very suave.

I wrote the box office thing on Monday... I'm not seeing any massive improvements to make up for lost ground this week, so I personally expect very moderate results.

On the upside, perhaps the friendships coming out of this movie will make up for what the movie can't deliver.