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Feb 27th
06:23 pm
First Poster for 'At Any Price'  
click for HQ

11 11 comments Comment
Beejeezbee on February 27th, 2013 05:29 pm (UTC)
Hmmm. I'm not sure about this one.

Everything we heard from the movie (through articles and reviews) says that it is a very old-fashioned drama, many reminding of the movies made back in the day with a reasonably slow pace. But this poster almost communicates the opposite - it comes across as very modern, streamlined (and is a bit lazy). To me, that doesn't seem to fit very well. I'm curious how they are going to position the rest of the promo now.

I like the tagline though.
redundancy is not elaborationthelightisdim on February 27th, 2013 06:42 pm (UTC)
yeah, I agree.

For me it looks like a poster for a race movie, you know?

And I'm very annoyed that each pic has a different size.

AAAAAAAND I also didn't like where they placed the name of each filme festival.

Hopefully the final poster will be better.
what in the worldpolly_amore11 on February 27th, 2013 07:13 pm (UTC)
Ebert gave it thumbs! I'm also happy it's rated R.
Miranda gives everyone a chancemirandagirll on February 27th, 2013 10:25 pm (UTC)
I feel like it's a nice poster, but not sure whether it fits the movie.

It will be interesting to see promo for this goes. I kinda want them to promote this in a similar fashion M&OW was promoted, but that's just my opinion.
lilly4848lilly4848 on February 28th, 2013 01:06 am (UTC)
Do we know if it's going to open nationwide?
kleth on February 28th, 2013 10:09 pm (UTC)
Sony Pictures Classics is a respectable outfit, so I'm guessing that AAP will get into a lot more theaters than M&OW or The Paperboy. But I don't know whether that will mean 800, 1,800, or 2,800. Let's hope for the best. Poor Zac needs *something* to appear in wide release so millions will have a chance to see him.
Bee: Zac – Leno - b/w - touching hair - smilijeezbee on March 1st, 2013 04:08 pm (UTC)
Sorry to bust your hopes but I will be shocked (in a good way) if this movie goes wide.

Sony Classics is a good distributor but they are a ~speciality distributor~ and 90% of their movies never go wide. They specialize in art house fare and just because a movie has a few names/stars just doesn't mean the movie has mainstream appeal. Nationwide means it plays in (big) cities across the US, not in 650+ theaters.

A wide release is typically considered more than 650 theaters. In the last 4 years, SPC had only 4 wide releases: 2 star-studded Woody Allen movies (Midnight in Paris (Oscar-nominated, highest grossing Woody Allen movie ever: 1038 theaters), To Rome with Love: 881 theaters), The Raid: Redemption (a critically acclaimed foreign Action movie, 881 theaters) and An Education (a highly buzzed, Oscar-nominated movie, 763 theaters). Additionally they had 3 more with 500+ theaters. But the majority of releases is up to 200 theaters.

My personal guess would be that they have plans in place for around 100 theaters (this seems to be typical for a movie like this) but everything beyond that depends 100% on box office and if the early results are really bad, they might cut even that short. Ie. it will only get more theaters than the initially planned rollout IF the theater average justifies it. So, keep your fingers crossed for the movie making money.

Personally, I never expected this movie to go wide and to me it wasn't about box office at all. It was about Zac giving a good performance, hopefully making a good movie and gaining credibility. Because that is the way to get into movies with directors who everyone respects and gaining a new, more grown-up fans, even if the movie plays only in a few theaters.

The film might have turned out to be way more divisive than I expected but I'm still thrilled that he got the opportunity to work with Ramin and more than happy that he did this movie. I'll take this movie over TLO, NYE & co every day of the week and twice on Sundays.

Edited at 2013-03-01 04:17 pm (UTC)
lilly4848lilly4848 on March 2nd, 2013 12:13 am (UTC)
I went to the website. It said that it opens in NY and LA April 24. Then it says coming soon to a city near you. That does not give me much hope. :-(
kleth on March 2nd, 2013 09:11 pm (UTC)
I'm glad he did this movie too. I just wish a lot more people would have a chance to see it.

Also, if it doesn't hit a screen around here, I hate waiting the extra months until the DVD release.
Sapphirasapphia on February 28th, 2013 09:02 am (UTC)
I'm not sure if I like this poster ... This is not me intrigued... But I'm really looking forward to this film, even though
zacefronfan26 on March 1st, 2013 07:18 am (UTC)
I'm super excited for this film can't wait to see it.