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Sep 24th
06:30 pm
LOL at this 'Liberal Arts' Marquee  

source


Also box office news for Liberal Arts. It hasn't done too spectacularly so I don't know how far it will expand really. There is a list of scheduled theaters here but that already seems to have changed somewhat.

Anyway, per BOM, it made $27,435 the first weekend at four theaters for a per-theater-average of $6,859. I'm not sure I think they did the best marketing with it? But oh well... hopefully most people can catch it on VOD. And those that have had the opportunity to see it have enjoyed it (and Zac), based on their tweets.


Their quote was stupid so I fixed it.
 
 
Mood: sicksick
13 13 comments Comment
 
 
kleth on September 25th, 2012 05:35 am (UTC)
The interesting thing is that the theater thinks advertising Zac will benefit their ticket sales.

I don't understand why everyone thinks he is unrecognizable. As the photo above shows, he looks totally like himself. These people have not been paying attention, they must only remember him from HSM.

So, they charge for parking before 10 a.m.?
countessm3countessm3 on September 25th, 2012 11:16 am (UTC)
He is totally recognizable, and still a cutie-pie.

As for as advertising, I'd like to say "what advertising?"
kleth on September 25th, 2012 05:14 pm (UTC)
"what advertising?"

I mean, of course, putting Zac on the marquee with the lead actors.

Attention, studio execs! Zac Efron can open a movie bigger than Clint Eastwood! Zac's CStC opened at $12.4 million, Clint's latest opened at $12.3 million. Sign this boy up!
Miranda gives everyone a chancemirandagirll on September 26th, 2012 01:00 am (UTC)
After the RNC, I don't know how many people REALLY like Clint Eastwood now.