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Aug 13th
04:42 pm
Zac's message from his BlackBook photoshoot  

Zac Efron on WhoSay

A tweet/fb or two:

Mood: cynicalcynical
24 24 comments Comment
kleth on August 15th, 2012 03:21 am (UTC)
"the people complaining should be just ignored imo; those are the same tweens who beg for follows, retweets etc. They will never be happy unless they get to talk with him on a daily base, preferably about his private life and they will never get that anyway"

So right. I just can't believe the credulity of these people. If Zac follows anyone on twitter, it will be people important to him. I can see him following Adam Shankman, but why would anyone believe that he is actually following some unknown teen in Madison, Wisconsin?

Third-person posts are entirely effective for social media strategy. What we want is authentic information, and we can assume that his social media person is not making stuff up like the National Enquirer. The post under discussion here would have been just as welcome and informative if it began, "Zac made a new friend today..." We just like to know what he's doing. Sending fake first-person posts adds nothing to the content, it's just non-genuine and thus shows a lack of respect for the recipients.