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Aug 13th
04:42 pm
Zac's message from his BlackBook photoshoot  

Zac Efron on WhoSay

A tweet/fb or two:

Mood: cynicalcynical
24 24 comments Comment
KellyLondonlipton on August 14th, 2012 09:49 am (UTC)
His social media accounts are not run by his publicist,they are run by a social media manager. He has the same one as Nicholas Sparks. So people who are expecting the tweets to suddenly change because he is a new publicist,will be waiting awhile. The changes we should see in Zac with a new publicist are in the types of promo/appearances he does, how he answers questions and what questions he chooses to answer; and his overall image in public.
Miranda gives everyone a chancemirandagirll on August 14th, 2012 12:33 pm (UTC)
The social media manager same as Nicholas Sparks was only for The Lucky One.
Beejeezbee on August 14th, 2012 01:46 pm (UTC)
We were hoping for improvements because social media is part of the overall PR strategy and not the other way around. So obviously with a new publicist the existing PR strategy would be evaluated and adjusted which should apply to the social media as well. The social media manager shouldn't work independently but everything in alliance to the overall plan & strategy. SM is part of his image and ultimately his publicist has to be involved and should push the overall agenda, no matter who is actually handling the twitter/FB accounts and for which purpose (DVD promotion). Zac's overall image should always set the rules and triumph individual goals like selling the DVD.

And we're very well aware who had been running Zac's social media during TLO promo. We knew long before it became public. And since it appears to be (at least partly if not entirely) for TLO DVD promotion, it's very well possible that the same person is now posting on his accounts again. All the more it's frustrating that they are impersonating Zac since we already went through that back in March and they figured it out back then that 3rd person might be the better way.

Edited at 2012-08-14 01:51 pm (UTC)