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Aug 13th
04:42 pm
Zac's message from his BlackBook photoshoot  

Zac Efron on WhoSay



A tweet/fb or two:



 
 
Mood: cynicalcynical
24 24 comments Comment
 
 
Beejeezbee on August 13th, 2012 10:53 pm (UTC)
The content is nice to restart the tweeting for the TLO DVD promo (for the short time they are probably tweeting again). The video is good and even the writing of the tweet is fine.

BUT

I hate that they are impersonating him again.

It's blatantly obvious it's not from Zac. And I maintain that they are doing him a disservice with it. I liked that it was special when he actually tweeted during the main TLO promo and it wasn't pretended to be permanently him when it wasn't. It's the same discussion/argument we had here on the journal when it first started. Aside from the fact that the writer just doesn't match his style, a 3rd person tweet can be more obvious in terms of promotion without having Zac look bad. I hope this was a once off but I'm afraid it isn't. :(

Edited at 2012-08-13 11:10 pm (UTC)
ZacEfron_newszacefron_news on August 13th, 2012 11:20 pm (UTC)
I agree about the content, but I hate this! It's already turned into chaos on twitter with people thinking that it's actually Zac.

It drives me crazy - the countdown of no tweets - the trends they were/are trying to start - the begging to be followed.

Why can't they just get this right?! Frustrating!
Juliana MaiaJuliana Maia on August 13th, 2012 11:25 pm (UTC)
Same! Drama, drama and drama. I guess I will be on facebook.
Beejeezbee on August 13th, 2012 11:46 pm (UTC)
The tweet would have been perfect if it had been in 3rd person which makes it all more frustrating.

There will always be the frenzy with people begging to be followed and retweeted, I just hope they are trying to actually grow up his twitter now that Paperboy and At Any Price is coming out and stop catering to the kids even if they are promoting the TLO DVD. I want Zac to have a classy and mature twitter and not cheap tweeny crap. (And I'm convinced you can totally have a classy promotional twitter focused on work).

I also hope they are smart enough to ignore everything in regards to John John Denim and Penshoppe on his social media platforms. They are both international endorsements and I hope they try to keep his US image as clean as possible by not acknowledging them at all. I was dismayed enough that his recent ad campaign hit all the US blogs.

*sigh*

I guess I'm back at the starting point again by hoping that at least they go back to 3rd person.
ZacEfron_newszacefron_news on August 14th, 2012 12:39 am (UTC)
Another great way for them to have come back would have been for them to announce that AAP was going to Venice and TIFF. They could have done that 3rd person. Cannes was another missed opportunity.

You had edited your other post as I was responding, but it does feel like the first time all over again when we had discussed it. When he switched PR, I had hoped for something good to come of the social media since the first go around was a bit messy from the get-go. Outside of his twitter convo (Q&A) and his videos and pics from the promo tour - the rest should just be done away with. IA with your comments - especially moving away from the tweeny crap. There is no reason why they can't turn this twitter around for the better - but starting out with a tweet in first person was not the way to go.

It also still baffles me when I see a couple of twitters that are followed by Zac's account still promising others that they will get Zac to follow them. I would like to think that those being followed would respect the account and not swarm them with DMs. However, the person who handled his account through TLO tour seemed to thrive on those that kept praising 'Team ZE' so I guess that goes hand in hand, and hence why most of it was a mess.

Regarding John John - I can't look at those pictures with a straight face. I hope we get to see the actual commercial b/c then maybe the pictures won't seem as cheesy.