That campaign is one hot mess imo. It looks all dirty and not appealing to me. It surely wouldn't get me to buy anything, but the clothes itself aren't any better tbh. Oh well, their campaign.

(the last pic might be "old" but I was too lazy to check)

I guess I would never make it in the fashion biz, 'cause I really don't know what they're selling in these pics -- parking, women, deodorant? I would never have guessed clothes.

I want to add that rugged and dirty can totally work and I'm not against that in general at all. I just think this campaign is dirty and trashy, not dirty and good.

Oh my
killing me with his looks there.

The first 3 are my favorites.

Zac looks really good even if this campaign and clothing line isn't appealing. But it's just a Brazillian campaign, so I'm guessing things there are different than the US.

Maybe it's dirty and not very nice clothes, and sometimes clothes don't see after the car... But, the third picture made ​​my day!
Zac looks hot!

This campaign is very campy, but I'm sure it'll be effective. I like the clothes though, just not on a man but hey to each is it's own I guess.

BTW The editing in that last pic is just tacky.

Am ... I do not know, it must be someone or not? Clicks on this Brazilian photos and links, there is one large-format photo.

http://colunistas.ig.com.br/vivimascaro/files/2012/03/Zac-Efron-67.jpg

wow...

I like the pictures. He looks hot. This photoshoot certainly turned out much better than I thought.

As amazing as his body is.

These do absolutely nothing for me.

His body and his FACE are on point, to a degree that I can't even look too close because it hurts (lol), but John John can always and forever keep their clothing (and accessories??).

OMG!! Those biceps!! I'm feeling all hot and....you know....
But why oh why does he have that dumb knit hat on?

well you're dirty and sweet dressed in black don't look back and I love you you're dirty and sweet oh yeah... Bang a Gong!