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Jul 26th
03:42 am
'At Any Price' confirmed for Venice  


Variety and the official website confirm that At Any Price will play at the Venice Film Festival in competition. The Biennale runs from 29th of August to 8th of September. The screening schedule will be available on 15 August 2012.
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kleth on July 31st, 2012 02:52 pm (UTC)
Thanks for responding, late or not.

Upon further analysis, I think you may be right. But let me explain my possibly faulty thinking. Both CStC and TLO were solo "Zac movies" because none of the other cast shared his high profile. But in addition to that, CStC was actually marketed as a Zac movie (the supernatural element was not promoted successfully), so I count basically 100 percent of the opening weekend crowd as his audience. Why else would anyone have gone to see CStC? But in TLO Zac had a marketing partner, Nicholas Sparks. Apparently, Sparks has a following who turn out for his movies; he even participated in some of the promos to alert his own fans. So thanks to the audience survey showing 56 percent Zac fans, I assumed the rest were Sparks fans -- there must be some reason that TLO opened bigger than CStC; it didn't have any other hook. I may also have been mesmerized by the exact match between CStC opening box office and TLO's opening 56 percent. I mean, what are the chances?