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Jul 26th
03:42 am
'At Any Price' confirmed for Venice  

Variety and the official website confirm that At Any Price will play at the Venice Film Festival in competition. The Biennale runs from 29th of August to 8th of September. The screening schedule will be available on 15 August 2012.
36 36 comments Comment
kleth on July 27th, 2012 06:12 pm (UTC)
I rank TLO right down their with CStC for box office. On opening weekend, CStC pulled something like $12.4 million. TLO opened bigger, but the exit poll said 56 percent of the audience came to see Zac. 56 percent of the box office was $12.5 million.

That seems to be the figure Zac can tattoo on his forehead for his solo movies (and that's for studio movies in wide release).

This guy really needs a hit.
Beejeezbee on July 30th, 2012 06:13 pm (UTC)
Sorry for the late reply.

This logic doesn't really make any sense to me?

It's not like 100% of the CStC audience came for Zac. While I don't have any numbers to compare, I would expect that the 56% for TLO are really high because otherwise the studio wouldn't have released this number. The CStC percentage is probably similar or potentially even smaller.
kleth on July 31st, 2012 02:52 pm (UTC)
Thanks for responding, late or not.

Upon further analysis, I think you may be right. But let me explain my possibly faulty thinking. Both CStC and TLO were solo "Zac movies" because none of the other cast shared his high profile. But in addition to that, CStC was actually marketed as a Zac movie (the supernatural element was not promoted successfully), so I count basically 100 percent of the opening weekend crowd as his audience. Why else would anyone have gone to see CStC? But in TLO Zac had a marketing partner, Nicholas Sparks. Apparently, Sparks has a following who turn out for his movies; he even participated in some of the promos to alert his own fans. So thanks to the audience survey showing 56 percent Zac fans, I assumed the rest were Sparks fans -- there must be some reason that TLO opened bigger than CStC; it didn't have any other hook. I may also have been mesmerized by the exact match between CStC opening box office and TLO's opening 56 percent. I mean, what are the chances?