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Jul 26th
03:42 am
'At Any Price' confirmed for Venice  

Variety and the official website confirm that At Any Price will play at the Venice Film Festival in competition. The Biennale runs from 29th of August to 8th of September. The screening schedule will be available on 15 August 2012.
36 36 comments Comment
Beejeezbee on July 26th, 2012 12:39 pm (UTC)
Yeah, Zac's likeability number puts him on #98 out of 100 - 3rd to last even below Sean Penn and others. Only Sasha Baron Cohen (I'm surprised about that one) and Rob (who is last) are below him.

Which just reenforces what many of us have been saying for a long time, he needs to stop doing those entirely female skewing movies because it makes everyone outside of that narrow target demo of sappy romances (esp the guys) hate him even more than they already do. The longer he stays in that realm, the harder it will be to get out of it.

The other problem is that Zac's box office numbers haven't been that great in the last few years with his bigger successes being now back several years.

As I said recently, I liked the last few choices even if they didn't all totally work out but imo he really needs to stay away from romantic dramas/rom-coms and other hated (female and teen skewing) genres/movies for longer. There were some rumors flying around a bit ago but those were rom-coms and I hope he won't go for them unless they have a really great director and script which would make up for it (none of them had that though).

Edited at 2012-07-26 12:59 pm (UTC)
kleth on July 26th, 2012 04:50 pm (UTC)
Clearly, great minds think alike.

I particularly endorse the point about box office. Apparently, 17 Again was a false dawn. Since then, his solo movies have been weak at the box office.

Last year was an annus mirabilis with important roles in two indies from hot directors, leading to this year's street-cred earning appearances at Cannes, Venice, and Toronto. He may yet become perceived as an actor rather than an idol.
Beejeezbee on July 26th, 2012 04:57 pm (UTC)
Well, he only made 2 studio movies since then and TLO did ok at the box office, not great but it was solid in the US and he opened it well. But that one movie is just not enough over a 3 year period since CStC disappointed. At least not enough to overcome his downsides when it comes to casting him in studio projects which aren't his bread-and-butter demo.

Edited at 2012-07-26 05:02 pm (UTC)
kleth on July 27th, 2012 06:12 pm (UTC)
I rank TLO right down their with CStC for box office. On opening weekend, CStC pulled something like $12.4 million. TLO opened bigger, but the exit poll said 56 percent of the audience came to see Zac. 56 percent of the box office was $12.5 million.

That seems to be the figure Zac can tattoo on his forehead for his solo movies (and that's for studio movies in wide release).

This guy really needs a hit.
Beejeezbee on July 30th, 2012 06:13 pm (UTC)
Sorry for the late reply.

This logic doesn't really make any sense to me?

It's not like 100% of the CStC audience came for Zac. While I don't have any numbers to compare, I would expect that the 56% for TLO are really high because otherwise the studio wouldn't have released this number. The CStC percentage is probably similar or potentially even smaller.
kleth on July 31st, 2012 02:52 pm (UTC)
Thanks for responding, late or not.

Upon further analysis, I think you may be right. But let me explain my possibly faulty thinking. Both CStC and TLO were solo "Zac movies" because none of the other cast shared his high profile. But in addition to that, CStC was actually marketed as a Zac movie (the supernatural element was not promoted successfully), so I count basically 100 percent of the opening weekend crowd as his audience. Why else would anyone have gone to see CStC? But in TLO Zac had a marketing partner, Nicholas Sparks. Apparently, Sparks has a following who turn out for his movies; he even participated in some of the promos to alert his own fans. So thanks to the audience survey showing 56 percent Zac fans, I assumed the rest were Sparks fans -- there must be some reason that TLO opened bigger than CStC; it didn't have any other hook. I may also have been mesmerized by the exact match between CStC opening box office and TLO's opening 56 percent. I mean, what are the chances?