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Jul 4th
03:39 pm
Zac changed publicists recently  
Let the record reflect that sometime in May, Zac changed publicists from Gina at BWR to Melissa Kates at Viewpoint. We noticed it a couple weeks ago on imdb but it was recently confirmed to me that Gina is no longer representing Zac. This explains why Gina was not in Cannes.

Kates and her business partner Jennifer Allen were formerly publicists at PMK-HBH and left to form their own company when PMK merged with BNC in 2010. They have decades of experience and they represent some incredible talent. Among others, Kates represents Shia, Josh Hutcherson, and Chris Pine while Allen represents Christian Bale, Matt Damon, and Jesse Eisenberg.

There are a lot of reasons I could talk about for why I think this happened. But in sum, imo Zac wasn't making any gains in a media and image perspective, so maybe they were ready for a change. Whatever the reason, I'm definitely looking forward to what comes of this.
 
 
Mood: busybusy
21 21 comments Comment
 
 
Beejeezbee on July 4th, 2012 09:50 pm (UTC)
I don't have anything against Gina at all but I agree she wasn't making progress for Zac from a public POV. Yes, she got him covers but the media reporting wasn't as favorable as it could have been esp in the last 1-2 years. Also, it seems that Zac himself was much better media-wise from 2007-2009 than after. So it might indeed have been time for a change.

Idk much about Melissa yet but she surely has much more high profile clients and is much more senior. So, I'm looking forward to it. I hope she runs a classy ship. And is perhaps a bit more proactive than Gina seemed to have been.

Edited at 2012-07-04 11:24 pm (UTC)
It's Audrey not Aubreyaudrey_za on July 4th, 2012 10:26 pm (UTC)
Good luck to him at Viewpoint. *salute*
It's Audrey not Aubreyaudrey_za on July 5th, 2012 04:55 am (UTC)
Let the record reflect


GIRL, STAWP!!! Aha! Like we're in court.





You play too much. ;)
butterflybee260butterflybee260 on July 30th, 2012 06:25 pm (UTC)

It took me like, two full minutes to sound up "STAWP" in my head, I kept hearing stomp lol
Miranda gives everyone a chancemirandagirll on July 30th, 2012 06:13 pm (UTC)
Idk how this publicist, image thing works, so idk if that's good or bad. But if his new publicist represents Chris Pine and Josh Hutcherson too then that's an upgrade. Idk who all Gina managed except Zac, Ashley, and that little girl in the Twilight movie.
butterflybee260butterflybee260 on July 30th, 2012 06:15 pm (UTC)

"represents Christian Bale"

Lord almighty Zef will be a piece of cake compared to him.

AND CAN THEY PLEASE FIX THE GODDAMN SOCIAL MEDIA MESS FIRST!!!!
kleth on July 30th, 2012 07:19 pm (UTC)
Agree with point 1 (haha, no kidding) and with point 2 (not so much fix as start over).
hunny miss (aka lets fead him to the gators)ehs_wildcats on July 30th, 2012 07:24 pm (UTC)
shia's the worst of who they rep i imagine.

and yes, idk how they are going to fix that aside from delete and start over which will look not so great but may be the only option.
Beejeezbee on July 30th, 2012 07:57 pm (UTC)
I would be happy if they just weeded out the real crap and embarrassing stuff. It's not all bad.

At least he's now above 1m followers. It was super embarrassing below that (not that his current number is ~great~ but at least not eye-rolling anymore).
Sapphirasapphia on July 30th, 2012 06:17 pm (UTC)
Hmm .. Interesting news, thank you C.
I hope this change will soon give proper results. Good luck to them. And especially Zac.
what in the worldpolly_amore11 on July 31st, 2012 02:43 pm (UTC)
Yes. That is some big talent ..and $$ they're representing.
Go Zac!
Miranda gives everyone a chancemirandagirll on July 30th, 2012 07:35 pm (UTC)
I have a question: So what would happen if Zac didn't have a publicist?
Beejeezbee on July 30th, 2012 07:41 pm (UTC)
All media requests would be directed to other people in his team (typically the manager). If an actor is part of a franchise, studio publicists help out sometimes too since the actor is an investment they obviously want to protect.

But that's fairly reactionary. Plus, most managers etc don't have the expertise nor the contacts you need to either build a certain image or handle problems. There are very few exceptions where celebs don't have a publicist, 99.9% of name actors do.

ETA: I should probably add that during the promotion of a movie the actor would then utilize the studios/producers PR people for interviews etc. But in this case you need to be aware that obviously the primary interest of the pr person is the studio/producer/movie and not the actor's.

Edited at 2012-07-30 07:45 pm (UTC)
Miranda gives everyone a chancemirandagirll on July 30th, 2012 07:54 pm (UTC)
Oh, someone on ONTD told me Robert Pattinson and Brad Pitt didn't have publicists, so that's what got me thinking that maybe Zac didn't need one.

Ah, I understand. I think. Sort of.
Beejeezbee on July 30th, 2012 08:38 pm (UTC)
Rob doesn't but he's a huge exception. He and Angelina Jolie are basically the only famous actors I'm aware of who don't (ofc I could be missing someone, it's not that I look them all up but it's really, really rare). Brad Pitt had a publicist forever but iirc he's just taking a break right now (although I don't follow him so that might have changed but I believe that was the initial statement). However, I don't think Brangelina can be used as example for anyone really. As for Rob, you never know if that might change in the future esp now that his franchise is about to be over and he has to deal with the media insanity now.
abigail80831abigail80831 on July 30th, 2012 09:48 pm (UTC)
What would be the point in not having publicist?

I'm guessing this might be the reason we've heard/seen very little of him since May?
Beejeezbee on July 30th, 2012 10:14 pm (UTC)
I don't think this has anything to do with Zac flying under the radar. He was at the TCAs as expected, he even was at the RoA premiere.

Where did you expect him to see aside from that? He's not promoting anything nor did he have any other obligations. And Zac never has been the type to give randomly interviews etc.
Beejeezbee on July 31st, 2012 01:20 am (UTC)
For completeness sake I should probably say there are probably a couple of the older guard who don't have a publicist either but none of them give a damn about managing their image anymore, nor are they covered by tabloids on a regular base.

Someone like Bill Murray comes to mind how doesn't even have an agent or manager not to talk about a publicist but only a 800-number where a producer can call and leave a message (or so is the rumor).
Sapphirasapphia on July 30th, 2012 09:04 pm (UTC)
But, who was one of publicists with Zac at Cannes?
KellyLondonlipton on September 25th, 2012 09:47 pm (UTC)
They parted ways bcoz Gina got a new job. she went back to PMK and is now VP of talent and is no longer a publicist, so she probably passed Zac on to someone she knew she could trust.
hunny miss (aka lets fead him to the gators)ehs_wildcats on September 25th, 2012 11:54 pm (UTC)
That isn't why imo.

For one thing, Zac left for Viewpoint quite awhile ago and only recently did Gina go back to PMK BNC. Also, you can be exec level and have clients, there are plenty of examples even at PMK BNC. IMO she went back to PMK BNC because Zac left (imo for reasons including that Viewpoint is way more the company he wants to keep profile/image wise), she has friends there, and BWR wasn't giving her anything worthwhile. It'll be interesting though to see if we get an article about it, it might have more info.