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Apr 22nd
01:14 pm
Chucky talks to Zac and Taylor! Plus Box Office Update!  




Wall Street Journal says:
"The Lucky One," a romantic drama starring Zac Efron as a returning soldier, grossed $22.8 million from 3,155 locations. Released by Time Warner Inc.'s Warner Bros. Pictures, the film is based on Nicholas Sparks's novel by the same name and appealed primarily to women, who made up 76% of the audience.

According to Warner Bros. President of Domestic Distribution Dan Fellman, Mr. Efron was the main draw, with 57% of audience members citing the young actor as their primary reason for wanting to see the movie.

Deadline says:
Warner Bros’ romantic drama from star author Nicholas Sparks (The Notebook, Dear John), The Lucky One starring Zac Efron is looking like $8.9M Saturday — about even with Friday – for a $22.8M weekend. This is another wild overperformer because the studio only expected $15M through Sunday. Playing in 3,115 theaters, it received a ‘B+’ CinemaScore from audiences. Warner Bros’ private tracking saw this film was at the high end for a Sparks film, which all have a good multiple of approximately 4x. So the studio marketed the movie based on the well-developed fan base for both Sparks and Efron. (Though Zac’s box office appeal is going down as his age goes up.)

The campaign targeted females both by leveraging Zac’s appeal and the novelist’s pedigree. “The heart of our online marketing campaign was leveraging the celebrity and likability of Zac Efron in advertising, publicity and social media, while additionally leveraging the various social networks surrounding Nicholas Sparks and his previous films,” a WB exec told me. The sell was heavily focused on romance, and included aspirational messages like “What if you were destined to fall in love with someone before you even met?” (I know: barf. But this crap works, obviously.)

Nikki doesn't make a lot of sense though with his appeal going down, since this box office went up. But whatevs, she's never overly positive unless (seemingly) some publicist has an in with her. Also I wish there was a better way to evaluate how much that 'leveraging' of Sparks' social networks helped. It did not seem to noticeably help The Lucky One Facebook very much since TLO's likes on opening day were half that of Charlie St. Cloud's and a bit over a third of The Vow's.

EW says:
In second was the PG-13 romance The Lucky One with $22.8 million. That’s a return to form for star Zac Efron, as the movie performed more like 17 Again ($23.7 million) than Charlie St. Cloud ($12.4 million). It’s also a solid showing for author Nicholas Sparks — the only Sparks adaptation that opened stronger was 2010′s Dear John ($30.5 million). Despite unfavorable reviews, the $25 million movie earned a respectable “B+” grade from CinemaScore participants. Young women represented the majority of the film’s audience, with 76 percent of ticket buyers being female and 52 percent under the age of 25.

The commenters on Deadline and other sites are so pressed, lol. It's hilarious to me because it does better than expected and it couldn't possibly be due to his involvement. But you know if it had bombed, it would be all his fault. C'est la vie. The world is full of morons, what can you do.

And speaking of morons, The Hollywood Reporter is the worst since they refuse to properly reference The Last Song's opening weekend. They keep quoting the five-day opening number of The Last Song as being higher than The Lucky One's three-day. Obviously three to five days is not comparable. So not that I needed another sign that THR is mostly just a glorified gossip blog anymore... but that's pretty wretched reporting.

Anyway. I'm pleased for Zac. Even if it didn't open number one, it did really well and definitely over-performed.
 
 
Mood: soresore
29 29 comments Comment
 
 
xdecemberskiesxdecemberskies on April 22nd, 2012 07:22 pm (UTC)
Zac's "No!"
I died.
kleth on April 22nd, 2012 08:05 pm (UTC)
"I'm pleased for Zac. Even if it didn't open number one, it did really well and definitely over-performed."

Whew! TLO opened at a *strong* number 2, well ahead of number three. Now I can put away the tranquilizers and won't even have to open the antidepressants.
Cat C CatesCat C Cates on April 22nd, 2012 11:07 pm (UTC)
The Lucky One Numbers
I so agree with you. I don't need a Valium now. I dislike movie critics so much. Because Zac is good looking right away it's a chick flick, blah, blah. My Brother went with me today and Loved The Lucky One. And he's a Dark Knight, True Blood type of guy. He even cried at the end. And the man sitting near up got teared up too and left quickly so know one would see him.
Nicole Millerkellycefron on April 22nd, 2012 08:08 pm (UTC)
"(Though Zac’s box office appeal is going down as his age goes up.)"

I have to disagree, if Zac was a female then I'd would say there was some truth to that statement, but most male actors don't hit a career peak box office wise until their late 30s early 40s. TLO was carried by Zac pretty much the same way CSTC was and it performed wildly better so his appeal can't be decreasing. I would say his audience is aging from what I saw in the theater LOL.
abigail80831: pic#113712706abigail80831 on April 22nd, 2012 08:16 pm (UTC)
I agree with Kelly. The movie was pretty much all carried by Zac and Sparks fans.

I'm happy for Zac, it over performed, came in #2 at the BO and made good money. All around I think it was good.

I don't understand how they could say his appeal has gone down. TLO made almost as much as 17 Again, that was #1 at the BO and was seen as a success, so the statement of his appeal dropping I don't think is true at all.
abigail80831abigail80831 on April 22nd, 2012 08:26 pm (UTC)
OMG I've always loved Chucky. Too damn cute. <3
Miranda gives everyone a chancemirandagirll on April 22nd, 2012 08:30 pm (UTC)
I'm pleased with the BO numbers. Not #1, but still good, solid, numbers. While Sparks has a devoted base, I feel like Zac's involvement helped. I mean it didn't open Valentine's Day weekend or you mentioned didn't open on a 5-day weekend. There was really nothing "extra" to help TLO except for Zac. And like TLO made as much as 17 Again which came out in 2009. If Zac's movies are still doing numbers like that 4 years later, then his BO appeal is most certainly not gone down.

& Chucky's interview with Zac and Taylor was adorable
abigail80831abigail80831 on April 22nd, 2012 08:47 pm (UTC)
I agree. This shows his appeal has not gone down really.

Kinda random but you know how he was considered a "hearthrob" (and in many ways still is) was he the only "hearthrob" actor in recent years? Like the other hearthrobs were Jonas brother, Bieber, 1 Direction. All those type of boys, they are are singers. I guess the HG boys could be considered hearthrobs now but that only happen like last month haha. Point is, I think it's helped he was really the only actor hearthrob to come onto the scene in recent years. He's still very much got the fanbase that people like the Jonas Brothers lost when something better came along (like Bieber/1D).
Miranda gives everyone a chancemirandagirll on April 22nd, 2012 08:59 pm (UTC)
I see the comparison you're trying to make, but I don't think Zac's "heartthrob" status can be compared to (Jonas/Bieber/1D) being they are singers and not actors.

Even with THG boys, or Twilight guys, I don't think the actors themselves are considered "heartthrobs" It's more of people adore the characters they play rather than the actors themselves. Of course, none of the actors in THG (ie Hutcherson or Hemsworth) have really done movies where they have had to carry the movie all on their own. Zac's BO numbers have actually exceeded those of the Twilight franchise (thus far) who have have their individual projects outside of Twilight. Zac's 17 Again and TLO Box Office OW numbers even exceed Radcliffe's Woman in Black OW.

So I guess the better comparison would be to Channing Tatum, maybe.
abigail80831abigail80831 on April 22nd, 2012 09:05 pm (UTC)
Oh damn I forgot the Twilight boys. I KNEW there were a few I forgot haha.

But you do have a point there. Taylor/Rob's movie's outside of Twilight haven't done well (Anduction failed BIG TIME) and Water for Elements Rob didn't carry on his own.

I guess my point was its good that Zac fans haven't had anyone else to move on to. That plus I get the feeling Zac fans are pretty loyal. Hell I became a fan of his when I was 14, I was a huge fan, I'm now in my 20's and am still just as big of a fan haha.

Yeah the HG boys haven't had other movies out really. Good point!
Miranda gives everyone a chancemirandagirll on April 22nd, 2012 09:14 pm (UTC)
I guess that's true. tbh I'm not real sure (Zac himself probably thinks this too) why people haven't "moved on" from him for someone else. I've been a fan since I was 13/14 and at 19, I'm still a fan (probably more dedicated than before).

I don't like saying movies "fail" Just that Zac's movies BO OW numbers exceeded Abduction, Remember Me, Water for Elephants (I just looked on boxofficemojo to make sure).

With the HG boys, they have had a few other movies, but nothing where they had to carry the movies themselves (ie Hutcherson). I don't know what other movies Hemsworth has done besides The Last Song.
abigail80831abigail80831 on April 22nd, 2012 09:26 pm (UTC)
Haha I guess fans just like the person Zac is!?

I think Taylor is the perfect example of people loving a character and not the actor themselves. People freaked for him in Twilight, but Abduction didn't just do bad, it bombed big time. I almost feel bad for him, he had all these other movies lined up but I heard the plug got pulled on all of them because he couldn't bring in BO #'s. I guess studio's through after Abduction failed he showed he couldn't carry a movie. IDK, thats just what I heard. But I kinda feel bad for the guy. :(

Speaking of Radcliffe, was he ever really considered a heartthrob?
Miranda gives everyone a chancemirandagirll on April 22nd, 2012 09:43 pm (UTC)
Idk, whatever it is, I'm glad I'm still a fan along with others.

I don't even know what to say about Abduction. NYE and CStC even did better than Abduction OW. I thought Lautner had his own production company? I thought that would help him get roles. But regardless, I wish Lautner luck as I do for Zac (a little more for Zac though).

Idk, I just mentioned him since he was in a huge franchise who branched out into other movies.
zacefronfan26 on April 22nd, 2012 09:54 pm (UTC)
pleased with the BO numbers Congrats to Zac and The rest of the cast. They deserves it.
It's Audrey not Aubreyaudrey_za on April 22nd, 2012 10:40 pm (UTC)
Yay! \0/
Nicole Millerkellycefron on April 22nd, 2012 10:40 pm (UTC)
"The Lucky One opened in second place with an
estimated $22.8 million. That's the second-best
start for a Nicholas Sparks movie behind 2010's
Dear John ($30.5 million), and the movie did
manage to sell more tickets than The Notebook.
For star Zac Efron, The Lucky One was a bit off
from 17 Again ($23.7 million), but was a massive
improvement over Charlie St. Cloud ($12.4
million).
With the enduring popularity of The Notebook
and the recent success of Dear John, The Lucky
One was lucky to come out at a time when the
Nicholas Sparks brand is as strong as ever. That's
not to take away any credit from Efron, though,
who was obviously the center of the marketing
effort. The movie's strong start indicates that
Charlie St. Cloud's disappointing performance
was less about Efron and more about that movie's
unappealing story. Put Efron in something with a
clear premise like The Lucky One and his core
audience will turn out. Unsurprisingly, his
audience is overwhelmingly young (52 percent
under the age of 25) and female (76 percent).
That group awarded the movie an "A-"
CinemaScore, though it dropped to a "B+" across
all moviegoers." - BoxOfficeMojo.com

I just thought this was insightful
Miranda gives everyone a chancemirandagirll on April 22nd, 2012 10:47 pm (UTC)
I appreciate that they at least gave Zac some credit. Although I think Zac deserves a little more credit since Zac was the center of marketing this movie. (Both Zac's twitter and facebook have for likes and followers than Sparks twitter and facebook) Just to name one.
Nicole Millerkellycefron on April 22nd, 2012 10:57 pm (UTC)
I think Zac deserves way more credit. Zac's the only star attraction in the film, and though it does help that it's within the Nicholas Sparks brand, this film was put directly on Zac's back. Also I like what they said about putting him in the right movie because I always thought that's what went wrong with CStC.
abigail80831: pic#113712706abigail80831 on April 22nd, 2012 11:40 pm (UTC)
Agreed. The Last Song was pretty much all about Miley but it didn't perform as well as TLO. I think Zac being in the movie had a large appeal and part of the reason it did so well.
kleth on April 23rd, 2012 03:42 am (UTC)
I think the credit has to be shared. I forget the exact percentage, but the Warner guy said something like 56 percent indicated that they wanted to see the movie because of Zac Efron. That leaves 44 percent who came for another reason -- because they are fans of Sparks books/movies or the romantic drama category in general. Compare these percentages with the opening weekend box office for CStC and TLO. The percentages and the dollars are an excellent match, so the Sparks/romance crowd made the difference for TLO.

But there's no question that if TLO had bombed, Zac would have gotten all the blame.
annabelle83 on April 23rd, 2012 11:44 am (UTC)
I agree the credit has to be shared, but it's still amazing that 56 percent of the audiences were there to see Zac. That percentage is almost same as people who chose to see Jerry Magure mostly for Tom Cruise!! (and it was at his career prime)
Cat C CatesCat C Cates on April 22nd, 2012 11:10 pm (UTC)
If they only knew my age. They don't realize they're older fans out there. And I am NOT 25.
Sapphirasapphia on April 23rd, 2012 07:36 am (UTC)
:)) Me and my good friend NOT 25 too, for a long time! ;) But we respect Zac.
butterflybee260butterflybee260 on April 22nd, 2012 11:04 pm (UTC)

Yay! I'm glad that it didn't bomb and is a solid box office number under his belt. And now on to bigger and better things!
countessm3countessm3 on April 23rd, 2012 12:16 am (UTC)
76% percent were females while the other 24% were comprised of gay men and straight men coerced into going with their wives.

Whatever works, it's all good. Money is money. Congrats to Zac!
Sapphirasapphia on April 23rd, 2012 11:00 am (UTC)
I do not know, you see that? Maybe somewhere it was already ...

The Paperboy photos:

http://www.kinopoisk.ru/level/13/film/586624/
http://www.kinopoisk.ru/level/13/film/586624/page/2/
annabelle83 on April 23rd, 2012 11:47 am (UTC)
Thank you!! I think you're the first person who found these new photos!
Sapphirasapphia on April 23rd, 2012 11:59 am (UTC)
The Paperboy
Interesting pictures, I'm very excited! I'd like to have the film became a hit.
hunny miss (aka lets fead him to the gators)ehs_wildcats on April 23rd, 2012 12:54 pm (UTC)
thanks. those are great!