Log in

No account? Create an account
Apr 14th
10:44 am
More Penshoppe - Philippine Star and Startalk  
From philstar.com:

Formerly in B&W:

Formerly in color, lol:

Article: The Philippine Star 'SUPREME EXCLUSIVE! The lucky one'
David Milan

“You’re going to meet Zac Efron.”

This was the first thing that the Penshoppe team told me and three other media peeps from the Philippines as we arrived at the lobby of the London West Hollywood Hotel. I seriously wanted to die.

Two weeks prior to that, I was asked by the local brand if they could fly me to LA to have a one-on-one interview with their supposed biggest endorser to date. They didn’t want to name the celebrity until the day of the interview, so technically, I had no idea who I was going to meet in LA. But I said yes.

“It was a top secret project that was one year in the making,” said Joyce Ramirez of Publicity Asia. Joyce is also responsible for bringing Gossip Girl’s Ed Westwick and Thai superstar Mario Maurer to the Penshoppe family. Both have come to the Philippines and both have attracted massive attention to the brand.

Getting Zac Efron to endorse your brand? That is no joke. “The fact that Zac chose a 100 percent Filipino brand is something all Filipinos can be proud of,” says Bernie Liu, chairman of Golden ABC (owning company of Penshoppe.)

Labeled as Hollywood’s golden it-boy, Zac Efron has gone a long way. We’ve seen him grow from being a singing high school senior in the box office breaking High School Musical, to a buffed-up marine soldier in the new movie, The Lucky One, which is opening in theaters worldwide next week.

“Zac Efron defines the all-new Penshoppe. From a small brand with very humble beginnings, to being the first endorsement choice of a Hollywood A-lister,” says Brand Director Alex Mendoza.

Everything Zac Efron does is captured by the paparazzi, and instantly goes up on the interwebs, spreading faster than virus. Whether it’s dropping a condom on the red carpet or getting caught with his pants down at a hotel balcony, Zac brings all eyes on him. Millions of them. Consider this author a victim.

So what does a Hollywood A-lister like Zac and a homegrown Filipino brand like Penshoppe have in common? A lot. He says one of the reasons why he said yes to do the endorsement is because he asked one of his closest friends, who happens to be Filipino, if he should do it. Also, aside from having an ex-girlfriend who is half-Pinay, Zac’s dad is a regular who visits our country a lot.

But what surprised me the most was when Zac told me that he can cook a mean adobo and has halo-halo as his favorite dessert. Who knew, right? It doesn’t get any more Pinoy than that!

He is set to visit the Philippines this year to be formally launched by Penshoppe as its biggest endorser to date. To all his Pinoy fans out there, he’s very excited to see and meet all of you. Consider yourselves the lucky ones.

Erica Paredes talks about interviewing Zac for the Philippine Daily Inquirer

Picture of Zac and Erica


Startalk Interview with Ricky Lo

ETA: 2 pics and an article

Article: The Philippine Star with Ricky Lo 'Zac & Penshoppe: The Lucky Ones'

It’s Wednesday afternoon and even after a whole-day pictorial for Penshoppe, his first endorsement ever, Zac Efron shows up for this Conversation at a suite of London Hotel looking fresh, a big smile on his face and a friendly glint in his dreamy eyes that have charmed millions of girls worldwide in the hit TV series High School Musical.

He looks a bit smaller than he does in his latest movie, The Lucky One.....

This time around, Zac is playful just like he was a few years back when Conversations did an exclusive one-on-one with him and Vanessa Hudgens for High School Musical.

What convinced you to endorse Penshoppe?

“I always love the Philippines. I have a lot of friends that are from the Philippines. They are my Philippine connection.”

You have more “connection.”

“Oh yeah, my ex-girlfriend is half-Filipino.”

Hmmm, do I know her?

“Yes, you do. She’s Vanessa (Hudgens).”

If Vanessa is your ex, who’s your current?

(Laughs) “There’s no ‘current.’” (In previous interviews, he denied rumors linking him to Demi Moore.)

It’s the first time you’re endorsing anything…and a Philippine product at that.

“Uhm, yes…yeah!”

What’s your criteria in choosing what to endorse?

“Well, first of all this is an amazing, amazing excuse to go to the Philippines. I’ve always wanted to visit the Philippines. My dad stayed for a long time in the Philippines and he has been telling me great stories about it. I’m looking forward to go surfing, I wanna dive, I wanna swim with the whale sharks, I just wanna hang around, I wanna…yes, I wanna go to the Philippines!” (Penshoppe guys confirmed that Zac is indeed visiting the Philippines maybe after he’s done with the promo for The Lucky One.)

When you go to Manila, your billboards will be all over the metropolis. How soon do you plan to go?

“Uhm, even tomorrow…if I could. But unfortunately, I have to go elsewhere for The Lucky One. I’m going to Australia and then Japan.”

I suppose you’ve tried the Penshoppe clothes before you agreed to endorse the brand. What can you say about them?

“I think they are cool, they’re casual. You see, I’m a very casual dresser. In fact, I’m wearing Penshoppe now…the shirt, the jacket. I’ve read about the brand’s history — you know Buy Filipinos, For Filipinos.”

I saw the trailer for The Lucky One and in some scenes you are bolder…half of your body from the waist up is bare in your love scenes with Taylor Schilling. It’s quite a departure from your earlier roles.

“It was hard, man! I mean the change. It was a difficult change. But it’s everything that I’ve been looking for in a role. It was great playing a marine. He’s much more of a man than the ones I’ve done before. The film is based on a Nicholas Sparks best-seller and I love it. It’s romantic, it has a little bit of action. I’m very happy with it.”

More daring roles after that?

“Hopefully. You know, we have a phenomenal director (Scott Hicks) in the movie and that’s really what I was looking for. He has a cool sensibility. It’s the courageous filmmakers that I’m looking for. I’m very lucky to have found one.”

You look so beefed-up in the movie. How did you get that kind of body?

“Well, I trained with the Marines. These guys were taller than me, they’re all imposing and physically bigger, and it came from lots of training with weapons. So that’s what I did every single day — go through the kind of training that they had. I lifted a lot of weights. I went into a crash diet. Lots of protein and chicken.”

Any part of your body that needs improvement?

“Oh, my haircut.” (Touches his hair and laughs)

When you look back at High School Musical, what’s the best lesson that you learned from it?

“The best lesson? I think it’s simply just to be yourself. And have fun. And live life to the fullest every day.”

Do you practice it every day?

“I try to. Yes, I try hard to!”

What’s your most embarrassing moment so far?

(Blushes a bit and laughs) “I’m always messing up here and there.”

Hmmm, you were a bit careless recently.

“Yeah, I think I know what you’re talking about.” (During the red-carpet reception for the premiere Dr. Seuss’ The Lorax, he accidentally dropped a condom when he dipped into his pocket.)

How did you feel about it?

“There’s nothing I can do about it now.” (In another interview, he said that he didn’t really have a “pocket-check” policy but he does now. That incident unwittingly made Zac an endorser of the safe-sex campaign.)

Away from work, how do you unwind?

“I do relax. Yesterday, I didn’t have much to do so I watched tennis. And then I saw a movie.”

How do you deal with the loss of privacy?

“Uhm, there’s not so much that you can do. I just try to shrug it off.”

Do you sometimes go out in disguise?

“I have done that and it didn’t work. In fact, it makes people even more suspicious and they look at you harder.”

How do you deal with gossip?

“I try not to read it…if I can avoid it.”

What do you like most about yourself, aside from the obvious?

“I think I never take myself too seriously.”

And anything that you don’t like about yourself?

“There’s a lot to like about myself. Can’t think of anything that I don’t like.”

Describe Zac Efron briefly.

“Young. Crazy. Funny.”

Article: The Philippine Star 'Bromance Of The Week: Derek Ramsay And Zac Efron'
Koji Arsua

A new friendship has hit showbiz: Derek Ramsay and Zac Efron. The two have been spotted playing golf in Sydney, with the former tweeting a picture of the two. Both celebrities are grabbing headlines these days, with Derek’s not-so-sudden move to TV5 to host Amazing Race Philippines and pictures of a naked Zac spreading online. According to Derek, the two met over Holy Week when Zac approached him, complimenting him on his golfing skills (not surprising) and saying he looks familiar (surprising). Rumor has it that Zac is soon visiting the Philippines to endorse Penshoppe, and it would only be too easy to imagine them meeting up and developing a lasting bromance, but whatever.
Mood: tiredtired
12 12 comments Comment
Nicole Millerkellycefron on April 14th, 2012 05:03 pm (UTC)
I love how natural he looks in all of these shots, I'm glad they didn't over pose him.
what in the worldpolly_amore11 on April 15th, 2012 03:24 pm (UTC)
Bee: Zac – Interview - looking down 1jeezbee on April 14th, 2012 08:05 pm (UTC)
Penshoppe has put in a lot of effort for this and the shoot looks decent for this type of brand.

I do wonder if their intention is to make this a truly global campaign or not. Usually international endorsements are done and mostly kept separately from the US image of a celeb. So I wonder if that was the goal here too (which I hope esp with Zac talking permanently about his artistic integrity during this promo) and if it is, I hope his social media and interviews and such will entirely keep mum on the topic as to support that goal.
kleth on April 14th, 2012 08:20 pm (UTC)
Two good quotes:

"You see, I’m a very casual dresser."

"There’s a lot to like about myself."
countessm3countessm3 on April 14th, 2012 09:46 pm (UTC)
LMAO. "To love oneself is the beginning of a lifelong romance." - Oscar Wilde.

I think Zac is very much in love. (-;
Miranda gives everyone a chancemirandagirll on April 14th, 2012 11:44 pm (UTC)
Oscar Wilde was gay just a tid bit of information I know about him. We just finished talking about him in my English Literature class.
countessm3countessm3 on April 15th, 2012 10:29 am (UTC)
Oscar Wilde was the most brilliant wit to have ever lived, and his contribution to aesthetics will never be forgotten. Unfortunately, like Lord Byron (whom I also love), he was a victim of his own celebrity. Byron made Charlie Sheen look like a saint, and Wilde's love of Greek culture eventually caused him to suffer the same fate as Socrates (corrupting the youth - although I believe Wilde was simply in love with beauty, which is why we hear that his friendships with male prostitutes was not always a sexual thing. He simply enjoyed the company of a beautiful guy.)
Interestingly, although Wilde espoused that "There is no such thing as a moral or an immoral book. Books are well written, or badly written," every single one of his books, plays and fairy tales possess a moral, De Profundis most of all. What I have concluded about this man is although he fell in love with his ostensibly public persona, the Lord Henry Watton of Dorian Gray, underneath it all he was a sensitive, ruminating artist, the Basil Hallward of the same book.
That he converted to Catholicism on his deathbed is telling, but truthfully I think he had always believed in God, he just didn't want to do what He said / obey him.
kleth on April 15th, 2012 05:36 pm (UTC)
"I believe Wilde was simply in love with beauty, which is why we hear that his friendships with male prostitutes was not always a sexual thing. He simply enjoyed the company of a beautiful guy."

At last, an explanation for why I, as a straight guy, can acknowledge Zac Efron's gorgeosity. I don't want to sleep with him, I just want to bask in his beauty. Having some background in portrait photography also helps.
abigail80831abigail80831 on April 14th, 2012 11:23 pm (UTC)
Does anyone know why his father goes to the Philippines a lot? Zac has talked about his father going there since like forever lol. Does he go there for work or something?
kleth on April 15th, 2012 04:55 am (UTC)
Now we know why he took this deal: free casual wear, and to stand next to guys who are half a head shorter than he is. In the Philippines, he'll top about 90 percent of the population.
countessm3countessm3 on April 15th, 2012 10:32 am (UTC)
LMAO. My poor Zac is sensitive about his height. The hedgemony of tallness is a cultural construct...
kleth on April 15th, 2012 05:31 pm (UTC)
I don't know whether he is actually sensitive about his height. The only clue is the constant nudging upward in various bios, and his own inconstant statements. Some of this may represent physical growth. The basic problem is the industry. Women are pressured to reduce their age, or simply conceal their birth date, for fear of not being considered for parts; and guys are under constant pressure to add an inch or two for the same reasons.

And I just love to tease him, and height is all I have to work with, he being perfect in every other respect.