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Feb 29th
04:01 am
A crazy day in São Paulo  
In his hotel in São Paulo

After Zac arrived in São Paulo this morning, he went to his hotel and spent some time meeting and talking to people.















World PK





Vou de táxi
Zac then seemingly participated Luciano Huck's 'Vou de táxi' in which he drives around the city with the host and some guests. EGO and TV Globo posted a few pictures from the adventure.














^ thank god, he gave that ugly shirt away tbh




Ribeirão Preto
Then Zac was off to the first store in Ribeirão Preto. That's when the mess started. John John Denim didn't seem to be prepared for the masses of people and the schedule also seemed to be way too tight. Here are some pictures:

UOL




PapelPop




sofiamorettic:




GiovannaTeodoro:




_ManuDias:




GabiihSRibeiro:




eduardalachowski:




Gaibs:




RodriigoCezar:




LikeBieberOrDie:




LikeBieberOrDie:




LikeBieberOrDie:




LikeBieberOrDie:






After this stop, the other two store visits were cancelled and Zac went directly back to São Paulo where he was scheduled to meet media later in the evening. Seemingly the fans were very upset.

John John Denim says the cancellation was due to the tight schedule and delays with the flights/at the airport but going by the reports from twitter and other outlets, it appears to me that the company had severely underestimated the amount of fans and their enthusiasm. The schedule was too tight, the organisation lacking and not enough security, so it ended up in one big chaos.


Showroom
Final stop for the day was the showroom to meet press (and seemingly more fans).













































And last but not least... LhamasComBieber:




Sources: 1, 2, 3, 4, 5
16 16 comments Comment
 
 
isaczisacz on February 29th, 2012 04:54 am (UTC)
wow. looks like a lot of chaos. but i think it was expected.

also, how many times did he change in ONE day? hahaha
butterflybee260butterflybee260 on February 29th, 2012 05:04 am (UTC)
I do not know how he doesn't get insanely claustrophobic. Props for keeping a smile on your face Zeffy.

Edited at 2012-02-29 05:05 am (UTC)
The Writers Denmusewriter on February 29th, 2012 07:45 am (UTC)
Seriously, major props for keeping your cool Zef. I'd need a Xanax
Miranda gives everyone a chancemirandagirll on February 29th, 2012 05:05 am (UTC)
I suspected this would be like IL, and it was. Sort of. In my eyes it was. Zac looks good though. I was starting to forget what he looked like clean shaven.

This cutest part of his trip isn't even mentioned. The fact he brought his dad just makes me happy. I'm weird. I know.
abigail80831abigail80831 on February 29th, 2012 05:10 am (UTC)
Looks like Dylan is also there: http://celebridades.uol.com.br/album/2012/02/28/zac-efron-visita-o-brasil-e-inaugura-loja-em-sao-paulo.htm#fotoNav=26

DAMN its like HSM ALL OVER AGAIN with the amount of people that were there to see him. Is this denim line only in Brasil or worldwide?
kleth on February 29th, 2012 07:16 am (UTC)
I'm impressed that he's this big in Brazil, since it's been years since HSM and he hasn't done movie premieres there. I guess American cultural imperialism is unstoppable.
Isabelabelaserpa on February 29th, 2012 01:46 pm (UTC)
I am as impressed as you are, tbh...and I've followed Zac and the brazilian fanbase for all those years. Even after the reactions on twitter and other places, I didn't expect this many people to show up, seriously.
Miranda gives everyone a chancemirandagirll on February 29th, 2012 12:33 pm (UTC)
I think that's just his dad.

& The denim line in Brazl is only in Brazil.
Shruticalcified on February 29th, 2012 05:23 am (UTC)
The white in that dark denim is gross.
It's Audrey not Aubreyaudrey_za on February 29th, 2012 06:24 am (UTC)
Those are some serious whiskers on his jeans.

Meanwhile, his facial area is on point.
what in the worldpolly_amore11 on February 29th, 2012 01:50 pm (UTC)
why yes, face to point angle was muy interesante. me likey!

*and thxx for posting the inside the car vid!

digging the pink/melon t-shirt the best. nice color Zac!
It's Audrey not Aubreyaudrey_za on February 29th, 2012 06:27 am (UTC)
A Vou de táxi! Video
fatpeopleeatme: Zeffatpeopleeatme on February 29th, 2012 08:50 am (UTC)
Re: A Vou de táxi! Video
call the press zac efron is in town. OH WAIT...


also



is that dude doing Rogue cosplay?
Isabelabelaserpa on February 29th, 2012 01:43 pm (UTC)
there are several interviews..do you want me to post them?

here's Ashton Kutcher on "Vou de Taxi" for you to have an idea...I love it! haha
http://www.youtube.com/watch?v=FpOLgq754g4
what in the worldpolly_amore11 on February 29th, 2012 01:48 pm (UTC)
Zac, you are a fucking Rock Star.

Those crayzee Brazillian girls giving you your own personal Carnival?
Lol

*good thing dad and bro were there
:=)

Edited at 2012-02-29 01:54 pm (UTC)
kleth on February 29th, 2012 02:46 pm (UTC)
I would be interested in their strategic thinking on this project. His first fashion endorsement, so why Brazil only? A test run for future, larger associations? (They certainly learned something from this trial run -- Zac pulls crowds too large for retail outlets, got to use him in bigger venues.)

But are we sure that he's been hired as their spokesmodel? Or did they just rent him for a personal appearance?