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Feb 16th
05:02 pm
Zac Efron and Social Media  
It looks as though Zac's people are gearing up to establish an online presence for him. We're trying to get official confirmation of this and if/when we do, I'll let you know. But recently several things have changed that make me 99% sure that part of his gearing up for TLO promo is going to include engaging in social media. Here's the evidence.

One

"Zac Efron joined Facebook"... here. That in and of itself isn't that interesting. Buuuuuut his publicist liked that notification (she really should unlike it so she isn't hounded by fb crazies):



Then they started posting using WhoSay, the celeb social media service. If you aren't familiar with WhoSay, they describe themselves thusly, "WhoSay is a service that helps artists, athletes and iconic personalities connect with their fans. When you see someone posting via WhoSay, you'll know that it's real, authentic messages, photos and videos coming from your favorite people." So not just any Joe Schmoe can fake WhoSay. That to me is the biggest reason I think it is all legit.



Also, there are two Ben Watts shots not previously released posted to this Facebook.





Two

His people have seemingly taken over the twitter user name @zacefron, resetting the account, deleting all old followers and all old (stupid) messages. They also followed WhoSay.

Three

There is now a Zac Efron WhoSay account AND it links to the twitter and Facebook. It also has another new Ben Watts shot.



The fourth thing is less certain so it doesn't get bold/big, lol... but his domain zacefron.com (which his people have owned for a long time), possibly is in the process of being loaded with content. This is totally a guess based on the white screen it is defaulting to. jeezbee thinks it used to be some generic error/host message.

So all that put together, especially the WhoSay parts, and I feel it is pretty legit.

Now, y'all know how I feel about twitter and Zac, lol. I wish he didn't have to, but I think in many ways it was inevitable and really I'm okay with twitter (or Facebook or anything for that matter) as long as they remain a professional presence.

Special messages, etc. are cool but, for me, personal and constant twittering is just too much info. As Zac has said before, "This was an industry that once thrived on exposure. Today I find that the most interesting people are hidden." I know not everyone understands this position and we don't really need to debate why (again), sometimes we just disagree. I won't be mad if he does start twittering about running out of toilet paper because it isn't worth being mad about, but you know I just would rather he didn't, lol.

I would also like to point out that, especially at this point when things are up in the air, it would be a waste of time to equate this to some massive personality change. I know some people, mostly on other comment sections of other nice sites, are prone to do that. But using social media is a strategic move and he has a movie coming out. The LA Times actually just had an interesting article, 'The Vow' a hit after marketers say 'I do' to Twitter, Facebook, discussing how studios and actors are finally getting the hang of this social media thing. Like I said, this was probably inevitable, and more a reflection of the PR environment changing, not him. The way it is being rolled out seems pretty professionally controlled so that's a good sign his social media will be used for good not evil.

ETA: I realized I should really thank unwrapme for pointing out the facebook's existence to me and also thank jeezbee. Both were instrumental in connecting the dots.
 
 
Mood: exhaustedexhausted
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lilly4848lilly4848 on February 17th, 2012 05:35 am (UTC)
I personally HATE Facebook, and I'm rarely on it. I mean, if you want to post something and have everyone who comes to your page see that post, forget it. By the time everyone makes a stupid comment about your post, it's way down the list and lost. And if I want to send a message to someone, it's just too many steps to have to log in to Facebook first and then go to messages when I can just click on Outlook and send an e-mail. And I really don't care what my friends' friends' friends' friends are saying. You get hit up for all these games or some other stupid applications or you get tagged, blah blah blah blah.

(OK, rant over.)

Like most everyone here, I also hope that the social media will be used strictly for professional purposes. I can see the benefit to him in that way. And it makes the fact that he did not want this bearable, because he still does not really have it in the true sense of the way most people use social media.