"Zac Efron joined Facebook"... here. That in and of itself isn't that interesting. Buuuuuut his publicist liked that notification (she really should unlike it so she isn't hounded by fb crazies):
Then they started posting using WhoSay, the celeb social media service. If you aren't familiar with WhoSay, they describe themselves thusly, "WhoSay is a service that helps artists, athletes and iconic personalities connect with their fans. When you see someone posting via WhoSay, you'll know that it's real, authentic messages, photos and videos coming from your favorite people." So not just any Joe Schmoe can fake WhoSay. That to me is the biggest reason I think it is all legit.
Also, there are two Ben Watts shots not previously released posted to this Facebook.
His people have seemingly taken over the twitter user name @zacefron, resetting the account, deleting all old followers and all old (stupid) messages. They also followed WhoSay.
There is now a Zac Efron WhoSay account AND it links to the twitter and Facebook. It also has another new Ben Watts shot.
The fourth thing is less certain so it doesn't get bold/big, lol... but his domain zacefron.com (which his people have owned for a long time), possibly is in the process of being loaded with content. This is totally a guess based on the white screen it is defaulting to. jeezbee thinks it used to be some generic error/host message.
So all that put together, especially the WhoSay parts, and I feel it is pretty legit.
Now, y'all know how I feel about twitter and Zac, lol. I wish he didn't have to, but I think in many ways it was inevitable and really I'm okay with twitter (or Facebook or anything for that matter) as long as they remain a professional presence.
Special messages, etc. are cool but, for me, personal and constant twittering is just too much info. As Zac has said before, "This was an industry that once thrived on exposure. Today I find that the most interesting people are hidden." I know not everyone understands this position and we don't really need to debate why (again), sometimes we just disagree. I won't be mad if he does start twittering about running out of toilet paper because it isn't worth being mad about, but you know I just would rather he didn't, lol.
I would also like to point out that, especially at this point when things are up in the air, it would be a waste of time to equate this to some massive personality change. I know some people, mostly on other comment sections of other nice sites, are prone to do that. But using social media is a strategic move and he has a movie coming out. The LA Times actually just had an interesting article, 'The Vow' a hit after marketers say 'I do' to Twitter, Facebook, discussing how studios and actors are finally getting the hang of this social media thing. Like I said, this was probably inevitable, and more a reflection of the PR environment changing, not him. The way it is being rolled out seems pretty professionally controlled so that's a good sign his social media will be used for good not evil.
ETA: I realized I should really thank unwrapme for pointing out the facebook's existence to me and also thank jeezbee. Both were instrumental in connecting the dots.