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Feb 16th
05:02 pm
Zac Efron and Social Media  
It looks as though Zac's people are gearing up to establish an online presence for him. We're trying to get official confirmation of this and if/when we do, I'll let you know. But recently several things have changed that make me 99% sure that part of his gearing up for TLO promo is going to include engaging in social media. Here's the evidence.

One

"Zac Efron joined Facebook"... here. That in and of itself isn't that interesting. Buuuuuut his publicist liked that notification (she really should unlike it so she isn't hounded by fb crazies):



Then they started posting using WhoSay, the celeb social media service. If you aren't familiar with WhoSay, they describe themselves thusly, "WhoSay is a service that helps artists, athletes and iconic personalities connect with their fans. When you see someone posting via WhoSay, you'll know that it's real, authentic messages, photos and videos coming from your favorite people." So not just any Joe Schmoe can fake WhoSay. That to me is the biggest reason I think it is all legit.



Also, there are two Ben Watts shots not previously released posted to this Facebook.





Two

His people have seemingly taken over the twitter user name @zacefron, resetting the account, deleting all old followers and all old (stupid) messages. They also followed WhoSay.

Three

There is now a Zac Efron WhoSay account AND it links to the twitter and Facebook. It also has another new Ben Watts shot.



The fourth thing is less certain so it doesn't get bold/big, lol... but his domain zacefron.com (which his people have owned for a long time), possibly is in the process of being loaded with content. This is totally a guess based on the white screen it is defaulting to. jeezbee thinks it used to be some generic error/host message.

So all that put together, especially the WhoSay parts, and I feel it is pretty legit.

Now, y'all know how I feel about twitter and Zac, lol. I wish he didn't have to, but I think in many ways it was inevitable and really I'm okay with twitter (or Facebook or anything for that matter) as long as they remain a professional presence.

Special messages, etc. are cool but, for me, personal and constant twittering is just too much info. As Zac has said before, "This was an industry that once thrived on exposure. Today I find that the most interesting people are hidden." I know not everyone understands this position and we don't really need to debate why (again), sometimes we just disagree. I won't be mad if he does start twittering about running out of toilet paper because it isn't worth being mad about, but you know I just would rather he didn't, lol.

I would also like to point out that, especially at this point when things are up in the air, it would be a waste of time to equate this to some massive personality change. I know some people, mostly on other comment sections of other nice sites, are prone to do that. But using social media is a strategic move and he has a movie coming out. The LA Times actually just had an interesting article, 'The Vow' a hit after marketers say 'I do' to Twitter, Facebook, discussing how studios and actors are finally getting the hang of this social media thing. Like I said, this was probably inevitable, and more a reflection of the PR environment changing, not him. The way it is being rolled out seems pretty professionally controlled so that's a good sign his social media will be used for good not evil.

ETA: I realized I should really thank unwrapme for pointing out the facebook's existence to me and also thank jeezbee. Both were instrumental in connecting the dots.
 
 
Mood: exhaustedexhausted
59 59 comments Comment
 
 
flawlessaflawlessa on February 17th, 2012 12:09 am (UTC)
It's gonna be so weird to see him tweeting, ia on the oversharing... cute pics or funny tweets every now and then sound cool. I'm excited to see how it all works out.
hunny miss (aka lets fead him to the gators)ehs_wildcats on February 17th, 2012 12:11 am (UTC)
I'm kind of hoping it is a PR controlled one and his contributions are screened, lol.
(no subject) - shadow830 on February 17th, 2012 12:47 am (UTC) (Expand)
(no subject) - mirandagirll on February 17th, 2012 04:11 am (UTC) (Expand)
Bee: Zac – Watts - soccer - tweet suitjeezbee on February 17th, 2012 12:09 am (UTC)
Having a media presence is fine even if I prefer he wouldn't. I hope it is professinonally done and run.

Personally, I'm with Cady and hope it's only work-related and not about anything private at all. Ideally, run by his people. But I guess, we'll have to wait and see.

I can't help and think this is Sparks fault though. As if I didn't "hate" the guy enough already.
○ohsoglamours on February 17th, 2012 12:10 am (UTC)
i'd be happy to have zac on twitter and facebook. he doesn't seem like someone who would go overboard with it anyway. i just hope he actually runs his twitter, and it's not his people. i'd like to read the witty things z comes up with.
hunny miss (aka lets fead him to the gators)ehs_wildcats on February 17th, 2012 12:18 am (UTC)
lol really? i'm so the opposite. i love zac saying funny things and i'm pretty sure most of what he'd say wouldn't be flat out stupid. all the same, i want gina to approve it alllllllllll, hahaha.
(no subject) - countessm3 on February 17th, 2012 01:18 pm (UTC) (Expand)
(no subject) - babytakemy_hand on February 17th, 2012 01:09 am (UTC) (Expand)
Miranda gives everyone a chancemirandagirll on February 17th, 2012 12:17 am (UTC)
It seems as though it is going to be for professional purposes, and a lot of The Vow's success was with The Vow facebook page and Channing Tatum being on twitter. I'm mad because I really don't think this is Zac's decision and it's more of his people wanting it.

Ugh, Zac should fire his people, but he's too nice to do that.
But tbh, Zac probably won't tweet. It's probably gonna be his people tweeting kind of like Leonardo DiCaprio's twitter.

Edited at 2012-02-17 12:18 am (UTC)
redundancy is not elaborationthelightisdim on February 17th, 2012 12:17 am (UTC)
I have a feeling that his twitter and etc will be mostly run by his people and sometimes we will get a few things from the man himself. At least this is what I hope.

I think it is nice that they created an official profile so now we won't have fakes claiming to be here anymore and, somehow, makes fans feel closer to him, idk.

As long as he doesn't makes "If +50 people RT this I'll post a video of me skateboarding" tweets, I'm 100% fine with this. Like Emma Watson's tweet... it is more personal than, say, Leo DiCaprio, but still rather professional.

Anyway, I hope his FB will post more pics of other shoots from now on then :)
hunny miss (aka lets fead him to the gators)ehs_wildcats on February 17th, 2012 12:19 am (UTC)
"If +50 people RT this I'll post a video of me skateboarding"

LOL.

And I hope they can find a good balance. I love Zac being charming and funny so I do want that to come across, just not too much.
(no subject) - thelightisdim on February 17th, 2012 12:25 am (UTC) (Expand)
The Writers Denmusewriter on February 17th, 2012 12:18 am (UTC)
I'm not sure how I feel about this Twitter thing, but I've seen that @zacefron Twitter before and I'm glad that at the very least his team might take it over and get verified so all the other "Zac Efron's" might give up on being posers.
hunny miss (aka lets fead him to the gators)ehs_wildcats on February 17th, 2012 12:20 am (UTC)
yeah, i've always wanted at the very least to have a verified zac just to kill the posers.
(no subject) - musewriter on February 17th, 2012 12:36 am (UTC) (Expand)
(Deleted comment)
hunny miss (aka lets fead him to the gators)ehs_wildcats on February 17th, 2012 03:32 am (UTC)
don't unfollow me boo! lol.
annabelle83 on February 17th, 2012 12:29 am (UTC)
I personally don't use any social network, but I think it's really great marketing tools for stars. So I'm actually glad he's now going to market himself more actively than before. But I agree he shouldn't post anything personal and keep his twitter/facebook etc. professional. Him advertising his upcoming movies and TV appearance will be great!

Edited at 2012-02-17 12:30 am (UTC)
zacefronfan26 on February 17th, 2012 01:24 am (UTC)
I'm not Really liking the Fact that Zac has Joined the social media But I Think his Team will be Tweeting and Updating his Facebook Page Not Zac himself. I also Think that it could be just for like promo and work stuff..
abigail80831: pic#113712706abigail80831 on February 17th, 2012 01:52 am (UTC)
I am almost bet money on it being run by his PR and he never once using it. IF its that way then I'm ok with it.
abigail80831: pic#113712706abigail80831 on February 17th, 2012 01:55 am (UTC)
I'd like to add the twitter thing might be along the lines of what Vanessa's people did. Where they just got it so people would stop believing posers. Vanessa/her team have never used it once.
Isabelabelaserpa on February 17th, 2012 02:12 am (UTC)
I'm already embarrassed for all the fangirls tweeting him...lol
redundancy is not elaborationthelightisdim on February 17th, 2012 03:10 am (UTC)
the worst are the comments on facebook. I was about to ask a girl to calm down but then someone did that for me lmao.

Like, I get you are excited but damn
(no subject) - musewriter on February 17th, 2012 03:25 am (UTC) (Expand)
(no subject) - ehs_wildcats on February 17th, 2012 03:30 am (UTC) (Expand)
(no subject) - musewriter on February 17th, 2012 03:33 am (UTC) (Expand)
(no subject) - ehs_wildcats on February 17th, 2012 03:34 am (UTC) (Expand)
(Deleted comment)
(no subject) - musewriter on February 17th, 2012 03:37 am (UTC) (Expand)
(no subject) - ehs_wildcats on February 17th, 2012 03:40 am (UTC) (Expand)
(no subject) - abigail80831 on February 17th, 2012 03:38 am (UTC) (Expand)
(no subject) - countessm3 on February 17th, 2012 02:17 pm (UTC) (Expand)
(Deleted comment)
(no subject) - mirandagirll on February 17th, 2012 04:14 am (UTC) (Expand)
(no subject) - jeezbee on February 17th, 2012 02:10 pm (UTC) (Expand)
butterflybee260butterflybee260 on February 17th, 2012 03:14 am (UTC)

It was always really only a matter of time.

I just hope things are approved by Gina before being posted, just to avoid any potential stupid problems that come up with unfiltered and direct public access.
Miranda gives everyone a chancemirandagirll on February 17th, 2012 04:31 am (UTC)
Ryan Gosling has a twitter https://twitter.com/#!/ryangosling
So I'm starting to be more okay with Zac having one since he's probably not even gonna use it himself anyway.
zacefronfan26 on February 17th, 2012 05:09 am (UTC)
Miranda I Totally and Truly Agree with You.
(no subject) - mirandagirll on February 17th, 2012 04:55 pm (UTC) (Expand)
It's Audrey not Aubreyaudrey_za on February 17th, 2012 05:24 am (UTC)
As long as he doesn't pull a Demi Lovato and call out haters (ngl, it'd be funny for a hot minute, but really it's just a mess) and go on Twitter "breaks" every other moment I'm good. :)

I don't think it's a big deal Gina liked Zac's page... she likes Ashley's on FB as well. /shrug
butterflybee260butterflybee260 on February 17th, 2012 06:17 am (UTC)

lulzzzzzz omg. I have this fantasy of Zac trolling the world via Twitter and it would be amazing, hilarious, etc. Too bad most people have no sense of humor :(
(no subject) - ehs_wildcats on February 17th, 2012 07:15 am (UTC) (Expand)
lilly4848lilly4848 on February 17th, 2012 05:35 am (UTC)
I personally HATE Facebook, and I'm rarely on it. I mean, if you want to post something and have everyone who comes to your page see that post, forget it. By the time everyone makes a stupid comment about your post, it's way down the list and lost. And if I want to send a message to someone, it's just too many steps to have to log in to Facebook first and then go to messages when I can just click on Outlook and send an e-mail. And I really don't care what my friends' friends' friends' friends are saying. You get hit up for all these games or some other stupid applications or you get tagged, blah blah blah blah.

(OK, rant over.)

Like most everyone here, I also hope that the social media will be used strictly for professional purposes. I can see the benefit to him in that way. And it makes the fact that he did not want this bearable, because he still does not really have it in the true sense of the way most people use social media.