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Dec 20th
02:24 pm
'Lorax' Production Comments and PSA Information  
Variety posted an interesting article a week ago about The Lorax animation/vfx company Mac Guff. Mostly it is a business-y article but they do discuss the film's challenges:
Bled says the company has upped the ante on all the tools and pushed the creative envelope on "The Lorax."

Healy concurs: "There are fur characters in so many scenes, so many musical numbers, a Truffula Forest, a big water sequence and multiple scenes with many characters in them. All of these elements are highly intensive to render."

What I think is most interesting is the musical numbers comment. I'm really curious what that entails because it wasn't really expected, outside maybe Taylor Swift singing the credits song. I'm not counting on Zac singing though, fwiw.

Also from marketwatch.com, information about upcoming Lorax PSAs:
In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment's upcoming 3D-CG feature Dr Seuss' The Lorax...

All of the PSAs encourage children and their parents to visit www.DiscoverTheForest.org (DescubreElBosque.org) where they can find ideas for outdoor activities, an interactive map tool -- powered by Google and Nature Find(TM) -- that enables users to search for nearby forests and parks, as well as downloadable activities for them to print and take with them when they visit.

"These new PSAs and campaign materials are a wonderful extension of our efforts with the U.S. Forest Service to motivate children to spend more time outdoors," said Peggy Conlon, president and CEO of the Ad Council. "We are grateful to Universal Pictures for partnering with us on this clever and fun campaign to encourage children and families to discover the joys of nature."

The Ad Council and the USDA Forest Service will promote the new PSAs through a multifaceted social media effort on Facebook, YouTube and Twitter. Visit the campaign's online communities at facebook.com/DiscoverTheForest, YouTube.com/DiscoverTheForest and twitter.com/cheecker.






 
 
Mood: busybusy
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Miranda gives everyone a chancemirandagirll on December 20th, 2011 09:27 pm (UTC)
The musical numbers I'm pretty much only expecting from Taylor's character tbh. The PSA is cute though.
kleth on December 21st, 2011 03:02 pm (UTC)
Explore the forest and discover poison oak (hi, Zac!) and chiggers.

Nah, I'm not really anti-outdoors, but it's kind of odd that this campaign comes from a commercial enterprise dedicated to crowding kiddies into dark, windowless movie theaters.