EXCLUSIVE: After a feverish day-long bidding battle, I'm hearing that Universal Pictures is closing a 7-figure deal for an untitled comedy that will have Seth Rogen and Zac Efron attached to star. Several studios bid on the pitch that will be written by Andrew Cohen and Brendan O'Brien, who are Judd Apatow proteges. Rogen and Evan Goldberg will produce and Cohen and O'Brien will be executive producers.
The pitch will be an R-rated comedy that has the tone of Old School. Rogen plays a regular guy who lives near an alpha male fraternity house. Efron is a member of the fraternity, whose raucous behavior wreaks havoc on the other guy's family life. The scribes hatched the idea and brought it to Goldberg and it was packaged with Efron and Rogen. It's a whopping deal and I'm trying to clarify the numbers but I've heard that Rogen will get a payday near $8 million and a separate seven-figure producing deal.
The bidding came down to Universal and New Line. Uni made Bridesmaids and New Line made Horrible Bosses, both of which were big R-rated hits. CAA brokered the deal. UTA and Principal rep Rogen and CAA and Alchemy Entertainment rep Efron.
It'll be awhile before they even finish the script probably but this sounds cool so far! And having Seth Rogen alongside him will be good for his first R-rated comedy.