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Jul 22nd
05:50 pm
New Project: Untitled Comedy with Seth Rogen  
From Deadline:
EXCLUSIVE: After a feverish day-long bidding battle, I'm hearing that Universal Pictures is closing a 7-figure deal for an untitled comedy that will have Seth Rogen and Zac Efron attached to star. Several studios bid on the pitch that will be written by Andrew Cohen and Brendan O'Brien, who are Judd Apatow proteges. Rogen and Evan Goldberg will produce and Cohen and O'Brien will be executive producers.

The pitch will be an R-rated comedy that has the tone of Old School. Rogen plays a regular guy who lives near an alpha male fraternity house. Efron is a member of the fraternity, whose raucous behavior wreaks havoc on the other guy's family life. The scribes hatched the idea and brought it to Goldberg and it was packaged with Efron and Rogen. It's a whopping deal and I'm trying to clarify the numbers but I've heard that Rogen will get a payday near $8 million and a separate seven-figure producing deal.

The bidding came down to Universal and New Line. Uni made Bridesmaids and New Line made Horrible Bosses, both of which were big R-rated hits. CAA brokered the deal. UTA and Principal rep Rogen and CAA and Alchemy Entertainment rep Efron.


It'll be awhile before they even finish the script probably but this sounds cool so far! And having Seth Rogen alongside him will be good for his first R-rated comedy.
Mood: chipperchipper
7 7 comments Comment
Bee: Zac – SNL - Red Suit - upper bodyjeezbee on July 22nd, 2011 11:59 pm (UTC)
I like this. As you said, it's good to have someone established in that genre and demo as co-star, so he doesn't have to do the heavy-lifting by himself. The pedigree of the writers/producers is better than he other comedy and an R-rated comedy should also give him a foothold in the male demo (while still being appealing to many women).

And the logline sounds good to me as well. It's not overdone (ie 1098534509th variation of Hangover which we will see soon) and I can see that concept delivering a lot of funny things.

And should Seth need to do research, he can just go to Zac's neighbor Curt Smith and ask him for advise; Zac himself probably doesn't need to do too much research for that character. ;)
annabelle83 on July 23rd, 2011 07:29 am (UTC)
Now that you mention it.. maybe Zac was doing this loud party thing for a character study for this movie?? :D Zac did say in his Rolling Stone interview that he'll eventually have to experience partying and clubbing when he gets to play that kind of character. Haha. Zac seems to choose roles he can feel connected to.. like a theater kid in Me & Orson Welles, and a loving brother in Charlie St. Cloud. I remember a few critics saying he was "too nice" to go further in Hollywood. Maybe he needed to develop inner bad boy to understand his bad boy roles..? Hehe.

Anyway, this is a fantastic news. As much as I liked that he was doing a heavy drama and a thriller recently, I'm glad he's doing a comedy again. He can definitely make a raucous frat boy character likable. Can't wait!
isaczisacz on July 23rd, 2011 12:22 am (UTC)
This makes me really happy. It should me an interesting movie.
flawlessaflawlessa on July 23rd, 2011 12:25 am (UTC)
I like the idea of the movie, and ia with the poster above with appealing to the male and female demographics.
It's Audrey not Aubrey: Mandyaudrey_za on July 23rd, 2011 07:44 am (UTC)
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I just watched Pineapple Express last weekend and remembered how much I truly enjoy Seth Rogen in that film. I especially liked him in Funny People.
Miranda gives everyone a chancemirandagirll on July 23rd, 2011 06:57 pm (UTC)
I'm excited for another comedy, and with Seth Rogan is just an added bonus.
Isabelabelaserpa on July 24th, 2011 05:40 pm (UTC)
I feel like his career is finally moving the right way...I'm really happy! :)