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Jul 28th
09:12 pm
@jimmykimmel  

arriving at kimmel. which should be starting momentarily, feel free to spam with spoilers. :)














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73 73 comments Comment
 
 
IF U SEE K-A-H-L-I-L: Devon Aokivilain_garcon on July 29th, 2010 05:26 am (UTC)
universal has been actively courting the religious organizations as well as mom blogs for audience for charlie st. cloud.

omg i didn't know that! i actually didn't know this was made out to be a "family film" i thought it was supposed to be more of a romantic drama.

it has to be some stunt because zac is too professional to try and piss universal off, at least publicly.
Shruticalcified on July 29th, 2010 05:28 am (UTC)
yup, they're doing advertisements at churches.

i wonder if they've seen the moderate estimates for the movie and were last minute attempting a different strategy - grown-up, masculine zef - vs what it is - maudlin romantic plot.
IF U SEE K-A-H-L-I-L: Mikus Lasmanisvilain_garcon on July 29th, 2010 05:31 am (UTC)
the thought of them using a strip club to make zac seem more masculine has me so skeeved out i don't even want to go there.
hunny miss (aka lets fead him to the gators)ehs_wildcats on July 29th, 2010 05:35 am (UTC)
i just don't think it helps anyone rn though. not that universal has been like smart about most of this promo so i guess i shouldn't be surprised they'd try something this dumb at the last second... if that is what happened.
Shruticalcified on July 29th, 2010 05:37 am (UTC)
lolllllll

idk i just can't see zac thinking of it on his own. and by that i mean, his team.
vilain_garcon on July 29th, 2010 05:39 am (UTC)
i hope not. because he hasn't cared about being seen as masculine before.
hunny miss (aka lets fead him to the gators)ehs_wildcats on July 29th, 2010 05:40 am (UTC)
but i also don't understand why universal would plant something that would damage their other assets.
Shruticalcified on July 29th, 2010 05:42 am (UTC)
idk that it will? i think they might have honestly felt a desperate need to raise zef awareness in a novel way.
hunny miss (aka lets fead him to the gators)ehs_wildcats on July 29th, 2010 05:45 am (UTC)
but in some ways they haven't even seen the results from some of those efforts. like the mom blogs are only just now posting their blog visits and stuff. plus, though i don't put too much into the flixter bullseyes, the last one did show the age of people interested in the film was more evenly split between older and younger women now than ever before. so idk. though again, universal has made some really stupid moves with this film (trailer before inception may be the worst) so they would be that stupid to do this.
vilain_garcon on July 29th, 2010 05:49 am (UTC)
wait why is trailer before inception a bad thing? cause of different audiences?
(no subject) - ehs_wildcats on July 29th, 2010 05:53 am (UTC) (Expand)
(no subject) - vilain_garcon on July 29th, 2010 05:53 am (UTC) (Expand)
vilain_garcon on July 29th, 2010 05:37 am (UTC)
exactly, this is a classic case of horrible pr/marketing. i can only see this strengthening the argument that zac is really gay that he needs to lie about going to A STRIP CLUB if it is revealed it was some pr stunt. this is a really messy situation if that is the case.
hunny miss (aka lets fead him to the gators)ehs_wildcats on July 29th, 2010 05:42 am (UTC)
it's why i hesitate to discuss this outside of this blog though tbh, the people who think he's gay already think it is a pr stunt to push his fake not-gayness.
Shruticalcified on July 29th, 2010 05:44 am (UTC)
ia. and it kind of makes him look like a prick. like it wasn't the WORST handling that could have happened, but the weird bravado and continued conversation about something that zac would ordinarily not discuss is so off-putting. that was what was annoying me about his mannerisms at the time (LOL WHEN I CHATTING AT YOU IN CAPS).
vilain_garcon on July 29th, 2010 05:46 am (UTC)
another thing is the way they chose to emphasize his masculinity. why specifically a strip club? that's so oppressive to the whole idea of masculinity but i'm not even going to make this a gender debate but that's a major reason why i'm upset if this is just a stunt.
hunny miss (aka lets fead him to the gators)ehs_wildcats on July 29th, 2010 05:33 am (UTC)
i can't figure out how the stunt angle helps anybody though. i mean, rn. like i get the masculinity thing but it doesn't make sense when put in relation to cstc being released this week and how it has been marketed.