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Jun 10th
04:38 pm
Screening Feedback  
So as we know yesterday there were test screenings for Charlie St. Cloud and there have been several twitters/fb messages about it. There was actually also a screening last week and I capped some of the results from that for you too.

Yesterday:



The first post was a guy there with his gf and I think he was apprehensive before, so that's a good sign.

The second actually brings up an good point. A lot of people comment on how sad it looks and it would suck if that ends up limiting its appeal too much. So I guess I think it is important that marketing strikes the right balance between tear-jerker and hope (but ofc, without getting too saccharine). I think that's why I like the 'Beyond' promo spot most.



Last week:




^for the record, based on his profile this is a guy that seems to be out of cstc's demo, lol





FWIW these people's Facebook walls are public, but I blur their names, etc cause I guess I feel like FB seems more private? Plus it is usually real names on FB so I am somewhat uncomfortable posting them in public unblurred.

Also there is a new contest by website moviejungle.com to attend an early screening (Tues. July 27th) of Charlie St. Cloud in one of the following cities: Nashville, Charlotte, or Raleigh. For details on how to enter check out the contest page here.

I have a feeling there will be more contests for screenings on that date in other cities popping up soon.

FYI: For spoiler discussion, please copy/paste/use the following code:

<div style="background-color:#000000;">your spoilery text goes here</div>
 
 
Mood: cheerfulcheerful
18 18 comments Comment
 
 
vilain_garcon on June 10th, 2010 10:42 pm (UTC)
i am seriously ecstatic that people actually liked it! i really wasn't sure what to think given the preview tbh.
hunny miss (aka lets fead him to the gators)ehs_wildcats on June 10th, 2010 10:52 pm (UTC)
tbh, i'm still not sure.

like ofc i am really happy that at least people in his demo and his fans who knew how to/could get into the screenings loved it. cause if they didn't, that would've been a disaster, lol.

but i am trying to be realistic about how non-demo audiences will react and even more so about the critical reviews of the film, cause movies in this genre just don't generally review well. i do, however, have high hopes that zac's acting will be called out as awesome by all :D

bettybaby63bettybaby63 on June 10th, 2010 11:03 pm (UTC)
one of the girls on FF saw it, but hasn't given her review yet. i did ask her though about the demo, and she said in her theater it was very mixed, so i'm curious to see what she thought of their reaction.
Beejeezbee on June 10th, 2010 10:57 pm (UTC)
A lot of people comment on how sad it looks and it would suck if that ends up limiting its appeal too much. So I guess I think it is important that marketing strikes the right balance between tear-jerker and hope (but ofc, without getting too saccharine)

Since we already talked about it briefly, you know that I totally agree. There are a few too many people on Twitter commenting how sad it looks or that they've been crying at the trailer already for my liking.

I like the trailer but I think it would be great if they could release a second trailer which is less tragic and a bit lighter (and definitely cut the actual accident imo, that seems to upset a lot of people).

Also, I love that they are not giving everything away but I feel at the same time they are almost *too* good at hiding Tess' plot and it makes the movie look like there isn't anything else. It looks like a plain relationship drama in that respect and I think the promotion would benefit significantly if they would tease the other side of Tess' story (but not give all away). Find a way to include some scenes to create intrigue and interest.

As for the TV spots - while I didn't hate the first one, after rewatching them a few times and having some distance, I think they are both a bit too flat (and the Hulu spot is by far the weakest of the bunch - that one is really meh). They just aren't compelling enough. They look even more like a very simple relationship drama. While there is technically nothing wrong with that, it's just a pity that the actual twist gets hidden so perfectly. You're basically hiding one of the more compelling aspects. And "normal dramas" don't sell that well in the current climate, so using everything available to make it more interesting and non-standard would help the movie imo. A better pacing of the spots would be good too.

Also, I don't want the TV spots portray the movie incorrectly, but I think including some of the more lighter/funnier moments and perhaps the one or other one-liner (there have to be some of them) would just help make it less depressing and probably also less saccharine.

/stepping of the soapbox

I love the comments from all the people having seen the movie so far though. And a few negative comments are too expected, esp from people who are outside of the target demo and people who this type of movie just doesn't appeal to.

Edited at 2010-06-12 07:15 pm (UTC)
bettybaby63bettybaby63 on June 10th, 2010 11:09 pm (UTC)
"The second actually brings up an good point. A lot of people comment on how sad it looks and it would suck if that ends up limiting its appeal too much. So I guess I think it is important that marketing strikes the right balance between tear-jerker and hope (but ofc, without getting too saccharine). I think that's why I like the 'Beyond' promo spot most."

i forgot to comment on this. ia with you completely. in the end its a very uplifting story.

i especially loved in the book....

that while tess was recovering, charlie made it a point to NOT fall into the same trap/routine with regard to his visits to her. idk, a very small detail, but i enjoyed it and felt it showed another element of his growth.


although this is exactly the type of thing that could have been cut from the script.

Troll St. Trollglamour_addict on June 10th, 2010 11:38 pm (UTC)
what would make this movie better?

3D!!

hehehe

I'm not sure what else to add other than i'm getting more and more excited.

zacefronfan26 on June 11th, 2010 01:04 am (UTC)
Can't not wait untill July 30/
summertimecarol_rio on June 11th, 2010 01:15 am (UTC)
Really happy with all the pisitive 'reviews' we are getting
Troll St. Trollglamour_addict on June 11th, 2010 02:43 am (UTC)
oooooh Auuuuudreeey...


hehehe
It's Audrey not Aubreyaudrey_za on June 11th, 2010 04:35 pm (UTC)
I emailed Cady a review (it was like pages long, haha). I think she'll be posting it later today. :D

I'm so excited for you guys to read it and July 30th couldn't possibly get here faster!
IceGoddess: fml dirty little secretccmskatechick on June 11th, 2010 04:46 pm (UTC)


Yay :D
It's Audrey not Aubreyaudrey_za on June 11th, 2010 04:56 pm (UTC)
zaccy23zaccy23 on June 11th, 2010 05:11 pm (UTC)
My favorite Zac moment on screen!!!
Troll St. Trollglamour_addict on June 11th, 2010 08:52 pm (UTC)
yaaaaaay!
elena_claytonelena_clayton on June 11th, 2010 12:54 pm (UTC)
Ok. So far the reviews are great!
It's weird - I feel like I already love the film because I love (a) the book and (b) Zac. I don't think I'd be able to give an unbiased opinion if I actually see the movie. Good to see what other people think. :)

snowwhiteangsnowwhiteang on June 14th, 2010 07:56 am (UTC)
There is a screening here tomorrow (London) which I failed to get into :(
hunny miss (aka lets fead him to the gators)ehs_wildcats on June 14th, 2010 02:46 pm (UTC)
rly? oh now that is interesting.
Audrey: squirrellZackylijah on June 14th, 2010 05:48 pm (UTC)
NOOOO??? How??

Oh....