How can you not anticipate this most?
Actually I hate going straight to the abs as a selling point. I mean, Zac isn't Taylor Lautner, he has more to offer. But what are you gonna do? Nothing else is happening... still.
Like I know this got posted only three days after Universal switched the date, so not being on the poll was kind of inevitable... but wouldn't it be nice if Universal posted it to Charlie St. Cloud Facebook so people could go comment?
Or nice if they posted anything to Facebook? Like anything at all?
TBH I don't like complaining or criticizing because I don't have the whole picture and I have no idea what Universal has planned. Plus I want to stay positive. I want to give them the benefit of the doubt that they'll come through with some excellent promo.
But I can say that from the very beginning I don't think they've positioned themselves well and they haven't created good awareness for the film. And most of the awareness the film does have, has nothing to do with Universal's actions. Lucky us that we can find stuff on the internet (that shouldn't have been posted) and that paparazzi managed to get shots despite Universal apparently making it difficult for them. Can you imagine if that one still and one lame ShoWest standee was all we had! I'd be catatonic from my despair. But it is even worse for people outside of Zac's core fanbase (which is a lot smaller than it used to be). Most of those people don't even have a clue the movie exists.
At any rate, they have a lot of ground to cover and each day with little to no action stings a bit more than the last. But despite their continuing problems with converting opportunities into realities, I have to hope that they have something excellent planned... something that doesn't rely solely on Zac's abs.
After all, as much as we may view the film in terms of Zac's existence and career, Universal is a business and they need it to be successful and make money for their own reasons. It is in their best interests not to fuck this up... especially with the year they've been having.
So I'm ready Universal, blow me away.
P.S. This is probably, though not for sure, related to Charlie St. Cloud reshoots: