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Dec 6th
08:36 pm
The ever elusive release date for The Death and Life of Charlie St. Cloud  
jeezbee has been doing some research on international release dates for Charlie St. Cloud and has found a lot of really interesting information that seems to come from Universal Pictures. She put it together for us and we've both provided our thoughts on what we think would be best for film's box office based on these other dates which tie up Zac Efron's promotional schedule. Here's what she wrote:

It seems the US release date for The Death and Life of Charlie St. Cloud might be indeed in June 2010. More international release dates have surfaced and they are in proximity with the previous French June date.

International Dates (as far as we know)

UK: 25 June 2010
The FDA website is a UK organization for all UK distributors and all big studios including Universal are members. The date is from their release schedule. I’ve never seen this site before but considering the membership, content etc it looks very legit.

Germany: 24 June 2010
Several reliable online film sites (1, 2, 3, 4) which would typically get release info from Universal Germany. One of them has updated the release plan with several other Universal films at the same time, reinforcing the idea that Universal provided this date. Also, even IMDb has added the German release date to the CStC IMDb Pro page.

Switzerland: German-speaking: 24 June, French-speaking: 16 June, Italian-speaking: 25 June
A film website has the full wording of the Swiss Universal subsidiary listed as distributor looks like they got it from there.

Austria: 25 June 2010
Universal Austria and another film site list this date. This makes sense as Germany & Austria have always the same release dates, with the only difference that in Germany opens movies open on Thursday (24th) and in Austria on Friday (25th). It’s a perfect match.

Italy: 25 June 2010
I found that the 25 June also separately on 3 different Italian sites (1, 2, 3). Plus, as mentioned above, Italy and the Italian-speaking parts of Switzerland also have identical release dates most of the time so this makes perfectly sense.

France: 23 June 2010
This is the date and source from an earlier post via Universal France. The release date for France and French-speaking Switzerland deviates by one week. Normally, they are identical but one week is not unthinkable.

As a side note, many of these dates seem to have come out this week, so there is some movement. These are all major international territories, so having release dates close to each other is fairly normal. The fact that all the different release dates seem to come from different local Universal subsidiaries is substantiating the fact that the individual dates are correct imo.

What does that mean for the US release date of 'Charlie St. Cloud'?

Obviously we don’t know for sure but a US studio film is normally released either before international territories or at the same time. In a few cases, UK/Australia/France get a head start but it’s never more than a week and it’s always limited to very few territories. (Cady's note: it also often has to do with international school holidays which shouldn't be in play in June)
In the case of Charlie St. Cloud, I doubt that the international release for the main territories (like UK, France, Germany, etc) is much later than the US because I don’t think Charlie St. Cloud would be ready much earlier than June because of post-production etc. I guess May could be theoretically possible but personally I don’t see this happening looking at schedules etc.
In terms of the exact date for Charlie St. Cloud in the US, I think we are at the same position as before, when the French date popped up initially.
In terms of competition we have right now (always subject to change):

28 May 2010:

  • Prince of Persia: The Sands of Time (BV) – video-game based fanboy adventure movie

  • Sex and the City 2 (NL/WB) – female-centric romantic comedy

4 June 2010:

  • Killers (LGF) – Heigl/Kutcher action comedy

  • Marmaduke (Fox) – kids movie

11 June 2010:

  • The A-Team (Fox) – male-centric action movie

  • Get Him to the Greek (Uni.) – R-rated Apatow comedy with Russell Brand

  • Karate Kid (Sony) – young-skewing action/drama, probably family-oriented?

18 June 2010:

  • Footloose (2010) (Par.) – still listed but has to move anyway

  • Jonah Hex (WB) – comic-book based western (male-centric)

  • Toy Story 3 (BV) – Pixar

25 June 2010:

  • Grown Ups (Sony) – Adam Sandler/Kevin James comedy

30 June/2 July 2010:

  • The Twilight Saga: Eclipse (Sum.) – female-centric romance (opens Wednesday)

  • Knight & Day (Fox) – Cruise/Diaz comedy, probably gender-balanced but older skewing

  • The Last Airbender (Par.) – cartoon-based fantasy movie, male skewing

The two movies it needs to stay away from as far as possible are SATC2 and especially Twilight 3. In my opinion that makes 11 June 2010 the best date possible. It’s 2 weeks after SATC2, ie at that point the BO rush for that movie is over. And it’s 2.5 weeks away (3 weekends) from Twilight. While I hope that Charlie St. Cloud’s main target audience is young women, it will without a doubt still have teenage girls as a secondary demographic. Both are also audiences for Twilight, so I hope it keeps as much distance as possible.
Looking at the international dates, 11 June and 18 June would both be logical choices but considering the 18 June would be only 1.5 weeks away from Twilight, I hope they go for the 11th (I will ignore the 25th as possible release date right now because that’s basically suicide for Charlie St. Cloud. I hope Universal isn’t *that* stupid).
The small issue with the 11th is that Universal has already Get Him to the Greek there. But I think it would be actually beneficial to move that movie up a week to the 4th. The A-Team and Karate Kid which are currently scheduled for that date as well are both male-centric like Get Him to the Greek, so that isn’t the greatest idea anyway. The week before on the 4th it would go up against a Heigl vehicle and a kids movie – a much better match imo.
At the same time, Charlie St. Cloud would be good counterprogramming for the 11th since The A-Team and Karate Kid certainly have different target audiences.
Moving Get Him to the Greek to 4 June and giving Charlie St. Cloud 11 June would be the best solution for Universal.

Although the 18 June 2010 seems like an option for Charlie St. Cloud looking at the international dates, I don’t like that idea much because it’s way too close to Twilight.

Considering that we now have so many June release dates from different Universal subsidiaries, it seems almost unlikely all of them are wrong and Universal wants a completely different US release date. But if June is out of the question for the US and they are looking for an alternative, my personal pick would be 14 August 2010 (or 22 August if needs must).

EHS' Thoughts

I was so happy that jeezbee found all of this info. It's kind of an awkward summer schedule but I do agree that June 11th is the best date for Charlie St. Cloud.

The expectations for this type of film are not necessarily a number one opening (given summer action competition) but a healthy opening and a good holdover for the second and third weekend. That's why it is important not to place it on a weekend that will handicap it's opening weekend or how much money it makes the rest of its box office life. And as jeezbee said, SATC2 and Twilight 3 are its biggest threats because the demographics overlap.

IMO, if the 11th is out of the question and it is a choice between June 4th and June 18th, I might actually choose June 4th. Though the movies are similar in demographic, SATC2 skews older than Twilight (even if just barely). And I think I'd rather Charlie St. Cloud have four weekends without another romance-type rather than just two. In other words, Twilight is still more competition to Charlie St. Cloud than SATC2. Though I don't like the idea of opening on the same weekend as the Heigl/Kutcher comedy... but I still think that might be less bad than Twilight running over its third weekend. Truly a rock and a hard place situation, lol.

As an interesting note, the UK date for Get Him to the Greek is June 11th. If the UK date was posted later (and I think it was), this sort of makes me think (or at least hope) that Universal will actually be moving the US date for it. I'd be a bit surprised if this particular movie was opened on the same date in the UK and the US. It makes promotional duties more difficult and it isn't that big of the movie I don't think.

I really do hope that's the case because I think June 11th for Charlie St. Cloud balances the threats of the two films the best.
Mood: awakeawake
21 21 comments Comment
hunny miss (aka lets fead him to the gators): blinkehs_wildcats on December 7th, 2009 04:22 am (UTC)
zaccy23zaccy23 on December 7th, 2009 04:25 am (UTC)
Lol scary!!!!
hunny miss (aka lets fead him to the gators): blinkehs_wildcats on December 7th, 2009 04:28 am (UTC)

germangirl89germangirl89 on December 7th, 2009 08:43 am (UTC)
I never saw the original vid to that.... where is it from?
hunny miss (aka lets fead him to the gators)ehs_wildcats on December 7th, 2009 05:12 pm (UTC)
it's from the hsm2 rehearsal cam on the dvd extra features.
germangirl89germangirl89 on December 7th, 2009 08:39 pm (UTC)
jessica3311: Ant&Decjessica3311 on December 7th, 2009 05:27 pm (UTC)
I love the icon <3
It's Audrey not Aubrey: pic#95649936audrey_za on December 7th, 2009 04:53 am (UTC)
This all made me nervous, haha. I don't even know why!
IceGoddess: I see you dirty litte secretccmskatechick on December 7th, 2009 04:58 am (UTC)
yeah me too - I'm like um uh oh what's going on here.
It's Audrey not Aubrey: Tizaudrey_za on December 7th, 2009 05:00 am (UTC)
Yes. I think I just need a moment to think.
IceGoddess: hockey!fan dirty little secretccmskatechick on December 7th, 2009 05:12 am (UTC)
:O breaking out gif from my favorite old school Disney cartoon!?! You rock even MORE!

now kind of on topic - I think once more of the details fo the NBCUni sale to Comcast shake out, we may get more solid specifics on things. That whole process of this deal has made life at both NBC & Universal mad crazy.
It's Audrey not Aubrey: pic#95649936audrey_za on December 7th, 2009 05:17 am (UTC)

Please explain, in English, what NBCUni sale to Comcast means. I get the two terms separately, but what's the "sale" all about. Please and thank you.
IceGoddess: why so serious dirty little secretccmskatechick on December 7th, 2009 05:27 am (UTC)
Comcast is buying a majority interest, 51% to be exact, of NBC/Universal from GE.

Comcast will have a more active role in the day to day & big picture decision making in all facets of the NBCUni business. Even though the sale is still months away from being approved, the details were announced earlier this week and they're hoping to start some type of roll out and transition sooner rather than later.

Most jobs are staying put as there's no real overlap, but things haven't been easy there over the last few months with will they/won't they/what are the details/what's going to happen type stuff running around the offices from what I know.

NYT has a pretty good article with more of the specifics: http://www.nytimes.com/2009/12/04/business/media/04nbc.html?_r=1
It's Audrey not Aubrey: pic#95649936audrey_za on December 7th, 2009 05:48 am (UTC)
Ahhh. Merci beaucoup for the NYT url btw, that was interesting- and baffling regarding the kinds of figures these corporations deal with! We hear 'millions' often enough in relation to actor salaries, and movie deals, but billions? Wow.
hunny miss (aka lets fead him to the gators)ehs_wildcats on December 7th, 2009 05:11 pm (UTC)
i honestly think this shouldn't be affecting them that much at this point. i mean, reorgs overall create a sense of anxiety, etc but their big change happened earlier when adam fogelson took over. any other staff or executive changes would be happening with or without the comcast deal i think. plus they'll be waiting awhile for the this deal to settle so i hope they are just trying to do business as usual or they'll get nothing done for a year.
nahbruhbeeonkaa on December 7th, 2009 04:55 am (UTC)
Personally, even though all signs are pointing to a summer release, I think it would actually fare better in a second quadrant release. April showed him some love before.

Summer releases are tricky when it comes to this type of genre of film, even though it's high-concept for the most part. Romantic dramas don't have the same pull of romcoms && during the summer people are more likely to go to something mind-numbing like Twilight or Transformers before they go && watch something in the vain of D&L.

Girls for the most part can get guys to go && watch a romcom, it's a whole other story with romantic dramas, at least in my experience. With the cross over of demos, I think it'd be split if it debuted the same weekend as the Heigl/Kutcher film && then the layover of SATC2. IDK the audiences are going to be sanctioned off a lot I think.

But really, it all depends on how they're going to choose to market this. Zac's fangirls are going to show up regardless considering the material (supernatural love story, against-all-odds, blahblah), && surely they're going to aim for the 18-24 demo as well as cougars. Should they decide to try && market to anyone else outside of those demographics is on them.
hunny miss (aka lets fead him to the gators)ehs_wildcats on December 7th, 2009 04:57 pm (UTC)
I think there are a few reasons April wouldn't really work. For one, the film probably won't be ready... and I don't think they want to wait until next spring.

Plus April already has Miley's The Last Song. Obviously it skews younger, but it is too similar imo to place CStC next to it. The first half of this year is actually kind of weird anyway, in February there are also two similar in tone films (Rob's movie and Dear John). Having this many films of this type is sort of unusual in recent years.

Also, in the past ten years most of the films of this type have been released June through September or Dec/Jan. None of them have opened larger than $20 million but, in general, the summer releases gross more than the fall or winter ones. So I think summer is a must for the weekday gross building, even though they definitely can't compete with action or comedy overall.

This film will be an interesting collision of sorts because 17 Again and HSM3 were both really frontloaded being driven by Zac fans but the genre says it shouldn't be as frontloaded. So it's hard to gauge whether it's best to open with as little competition as possible or to give it as many weeks without competition as possible. Ultimately I wouldn't have chosen June but later in July if the calendar were less full... that way it could have had both. I kind of blame Universal for that because they are so late on scheduling.

Also interesting is that WB has been the studio for almost all films in this genre. So I am worried that Universal (which isn't that great at marketing anyway tbh) will let this film down because of their inexperience/incompetence.
miss93lzac on December 7th, 2009 11:53 am (UTC)
Lo voglio vedere il prima possibile.
Cmq io sono Italiana
It's Audrey not Aubrey: Tizaudrey_za on December 7th, 2009 08:20 pm (UTC)
Just a head's up that '10 PCA tickets are available now on http://www.ticketmaster.com/ via http://twitter.com/peopleschoice

Seat filling RSVP might become available soon. I'll post info as it comes if there's any LA residents interested.
Beejeezbee on December 9th, 2009 08:33 pm (UTC)
You can add 29 July 2010 in Russia to the list. :)
Beejeezbee on December 11th, 2009 03:27 pm (UTC)
You can add 23 June 2010 for Belgium as well. :)