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Nov 29th
05:12 pm
MAOW Weekend Numbers  
Weekend numbers are in and they are pretty respectable I'd say, especially given the challenges they faced in getting this released.

This is from E!:

The slicked-down Zac Efron played well on the art-house circuit, with Me and Orson Welles grossing $64,780 at four theaters.

Here are the numbers from Box Office Mojo:



The first set of numbers is the 3-day info and the second set is the 5-day Holiday total.

Certainly 'bigger' indies have done a larger per-theater-average but I think for the genre, the casting, the director and the advertising... this is a decent number.

Hopefully word of mouth and continuing promo will kick in and keep the number healthy over the next couple weekends of expansion.
 
 
Mood: busybusy
46 46 comments Comment
 
 
(Deleted comment)
Shruti: Disney | Do Me A Favorcalcified on November 30th, 2009 12:23 am (UTC)
Was this movie a good aphrodisiac?
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(no subject) - calcified on November 30th, 2009 12:30 am (UTC) (Expand)
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(no subject) - calcified on November 30th, 2009 12:36 am (UTC) (Expand)
(no subject) - ehs_wildcats on November 30th, 2009 12:38 am (UTC) (Expand)
(no subject) - calcified on November 30th, 2009 12:41 am (UTC) (Expand)
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(no subject) - calcified on November 30th, 2009 12:50 am (UTC) (Expand)
(no subject) - calcified on November 30th, 2009 12:41 am (UTC) (Expand)
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(no subject) - calcified on November 30th, 2009 12:42 am (UTC) (Expand)
(no subject) - ehs_wildcats on November 30th, 2009 12:48 am (UTC) (Expand)
(no subject) - calcified on November 30th, 2009 12:49 am (UTC) (Expand)
(no subject) - calcified on November 30th, 2009 12:49 am (UTC) (Expand)
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(no subject) - calcified on November 30th, 2009 12:54 am (UTC) (Expand)
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(no subject) - ehs_wildcats on November 30th, 2009 01:02 am (UTC) (Expand)
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(no subject) - ehs_wildcats on November 30th, 2009 01:24 am (UTC) (Expand)
butterflybee260: pic#92281093butterflybee260 on November 30th, 2009 12:46 am (UTC)
Isn't it only playing at like 4 theaters? Isn't that a good number for it then?

And I'll be adding $40 to that pot come Weds. Being a Zef fan is bankrupting me.

Edited at 2009-11-30 12:47 am (UTC)
hunny miss (aka lets fead him to the gators)ehs_wildcats on November 30th, 2009 12:58 am (UTC)
it's a decent number for all its limitations.

for comparison: cradle will rock did $12k pta on 8 theaters. my one and only (w/ renee zellweger and also released by freestyle) did $14k pta on 4 theaters. slumdog did $36k pta on 10 theaters, the reader did $21k pta on 8 theaters and revolutionary road did $63k pta on 3 theaters.

so maow's number is not huge but good given it's limited promo and niche market.
(no subject) - butterflybee260 on November 30th, 2009 01:17 am (UTC) (Expand)
(no subject) - ehs_wildcats on November 30th, 2009 01:22 am (UTC) (Expand)
(no subject) - butterflybee260 on November 30th, 2009 01:28 am (UTC) (Expand)
IceGoddess: dirty little secret - this is *the* oneccmskatechick on November 30th, 2009 01:13 am (UTC)
I was psyched to see it was over $50k for the long weekend. Considering the types of theaters it was in (at least I know what the ones in NY are like - smaller, very intimate indie theaters), this is a good/solid start.

Friends of mine tried to see a showing of it at the Angelika and it was sold out Friday night.
bettybaby63bettybaby63 on November 30th, 2009 01:20 am (UTC)
*yay for sold out!!!!!!!
(no subject) - audrey_za on November 30th, 2009 01:28 am (UTC) (Expand)
(no subject) - jeezbee on November 30th, 2009 01:41 am (UTC) (Expand)
(no subject) - ccmskatechick on November 30th, 2009 01:45 am (UTC) (Expand)
(no subject) - jeezbee on November 30th, 2009 01:47 am (UTC) (Expand)
Beejeezbee on November 30th, 2009 01:21 am (UTC)
Like I said earlier, I think the #s are ok but not that great. However, the increase from Wed/Thu to the weekend is encouraging. The PTA almost doubled. :)
bettybaby63bettybaby63 on November 30th, 2009 01:24 am (UTC)
i'd never heard of PTA before LOL, and now on top of your post, i just got this hit...

“Orson Welles” - likely assisted by the presence of one Zac Efron in its cast - more than doubled “Pippa”‘s per-theater-average. On 4 screens, the well-reviewed film (which opted to get distributed through Freestyle Releasing) grossed $64,800 over the three day weekend, and $86,600 since opening Wednesday. That gave it very respectable 3 and 5 day averages of $16,200 and $21,650, which actually topped “The Road” as the best PTA among openers. The film will expand through December.


http://www.indiewire.com/article/box_office_high_road_for_turkey_weekend_while_embraces_stuns_in_second_fram/

considering how many more theaters these other films opened in, then it seems the film has done very well.
Beejeezbee on November 30th, 2009 01:43 am (UTC)
Ah, Betty - I've been looking for you!

As I've said above..I've heard there is a new color ad in Friday's NY Times with quotes from the recent reviews... perhaps you could take a pic if you have the paper? I'm curious to see what it looks like... of course only if you have it at hand. :)
(no subject) - bettybaby63 on November 30th, 2009 01:57 am (UTC) (Expand)
(no subject) - bettybaby63 on November 30th, 2009 02:08 am (UTC) (Expand)
(no subject) - jeezbee on November 30th, 2009 03:37 am (UTC) (Expand)
Susankalibreeze on November 30th, 2009 02:55 am (UTC)
only 4 theaters?
hunny miss (aka lets fead him to the gators)ehs_wildcats on November 30th, 2009 03:23 am (UTC)
yeah, a lot of independent films start in just a few theaters and then expand.

next weekend, maow will be probably only be in less than 50 theaters.

dec 11 they say it will be released nationwide, but because it is an independent that probably means only 300-500 theaters. just enough that it is in most markets of the US.

the distribution company doesn't want to spend money advertising and duplicating the film for a market if they can't recoup it. and the theater owners want to put a film that will get them the biggest audience.

so if it performs well, they might add more theaters after that. it all kind of depends on how many people turn up.

slumdog millionaire is a really good example of how the film grew from a small release into a basically normal wide release during awards season. here are its weekend numbers.

(no subject) - kalibreeze on November 30th, 2009 03:28 am (UTC) (Expand)
(no subject) - bettybaby63 on November 30th, 2009 03:49 am (UTC) (Expand)
jessica3311: 17Jessjessica3311 on November 30th, 2009 04:36 am (UTC)
I didnt realize it was only in 4 theaters....thats pretty good :) I went to the Regal near me this weekend asking if they would get M&OW and they said one of the other branches with Regal will prob get it first & if it does well then they might get it. I shall call on Monday haha.
Troll St. Trollglamour_addict on November 30th, 2009 05:09 am (UTC)
hey bbs.

my show opens tomorrow. I still have so much to work on it ain't funny.

As soon as the show opens I'm going to try and see MAOW at The Grove during the day. Cross fingers and give me 'break-a-legs' for the show!


miss ya all!
IceGoddess: dirty little secret - this is *the* oneccmskatechick on November 30th, 2009 06:04 am (UTC)
break a leg!!! :)

Hope things go smashingly well & you get to see the movie - am excited to hear your thoughts on it afterwards!
(no subject) - audrey_za on November 30th, 2009 06:48 am (UTC) (Expand)
(no subject) - ehs_wildcats on November 30th, 2009 01:59 pm (UTC) (Expand)
(no subject) - zaccy23 on November 30th, 2009 02:57 pm (UTC) (Expand)
(no subject) - bettybaby63 on November 30th, 2009 08:08 pm (UTC) (Expand)
(no subject) - jessica3311 on November 30th, 2009 08:27 pm (UTC) (Expand)
bettybaby63bettybaby63 on November 30th, 2009 08:16 pm (UTC)
so i was able to take a pic of the NYT ad, but since it was a full page (yay) its hard to read....

Image and video hosting by TinyPic

here is the top half with the review copy.

Image and video hosting by TinyPic

and hopefully we get some good stuff from austin tonight!
zaccy23zaccy23 on November 30th, 2009 08:22 pm (UTC)
Oh love it!! Thanks so much for taking a pic:)
(no subject) - jeezbee on November 30th, 2009 11:46 pm (UTC) (Expand)