February 1st, 2014

seahawks rule says z

TAM's Friday Box Office

From The Wrap:
Kevin Hart and Ice Cube’s “Ride Along” is heading for a box-office three-peat, after holding off a challenge from the R-rated bro-mantic comedy “That Awkward Moment” on Friday.

Universal’s buddy cop comedy brought in nearly $4 million Friday and is on track for a $12 million third week, which should be good enough for No. 1 on what’s shaping up as a very slow Super Bowl weekend at the box office.

“That Awkward Moment,” which features young stars Zac Efron, Miles Teller and Michael B. Jordan, was in that same range with a $3.9 million opening day and should wind up at around $10 million for the three days. That’s in line with distributor Focus Features’ projections but a little under where analysts had “Awkward Moment,” the first release from Focus since it absorbed FilmDistrict last fall.

So, I'm not actually sure it will get to $10 million. Collapse )

Anyway. It's a lot of math, but $10 million seems a stretch, but fingers crossed. Reaching the teens would've been best-case scenario but let's not forget this was an R-rated bro rom com with mediocre reviews dropped on Super Bowl weekend. Marketing was tough with the demographic challenges and they were surely on a tight budget. Compare this marketing push to what they did for CStC and you can see how efficient they were, including maximizing their social network engagement. So, while $9-10 million isn't a great number, I'm not too disappointed or surprised. Now I'm just looking forward to a new project and Neighbors being awesome.