August 2nd, 2010

light fantastic

LA Times: 'Zac Efron's (halting) reinvention'

From LA Times writer, Steven Zeitchik:

There's a piquant irony in Zac Efron backing out of "Footloose" because he didn't want to be the "High School Musical" guy -- and then having the movie he chose to do draw mainly from the "High School Musical" set.

Efron's soapy "Charlie St. Cloud" grossed just $12.1 million this weekend, largely because of goodwill from tweens and teens who like Efron from his Troy Bolton days, according to box-office experts. Showing less goodwill were critics, who collectively gave the tearjerky story of a lovelorn man conjuring up memories of his late brother a mere 24% on Rotten Tomatoes, and used such descriptors as "unintentionally hilarious" (the New York Post, Lou Lumenick).

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Personally I disagree with the last paragraph. To me the silver lining is, you put him in a movie that was not that well-reviewed and not that well-promoted and it still made $12 million dollars. Jeezbee pointed out to me The Playlist made this connection as well and it's true. If he wasn't a star, this would've banked $6 million tops, just like the similarly melodramatic and poorly marketed film Extraordinary Measures. People showed up for him. I do agree about the better material thing though... and about The Lucky One.