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Apr 18th
07:45 am
Nikki Finke's Weekend Projections  
SATURDAY AM: Talk about a tired premise. It's difficult to imagine a more overworked plot device than the body swap. But stick a tween dream like Zac Efron in this drivel -- and suddenly the domestic box office dollars flow. So the New Line/Warner Bros' 17 Again opened to $10 million Friday from 3,255 theaters for No. 1 and a possible $28M weekend.

After a successful Saturday Night Live hosting gig where he poked gentle fun at his fame and fans and sexuality, Zac has now staked a solid claim to a post-High School Musical career. (Disney is continuing the franchise without the original cast.)

But the question still remains whether Efron can graduate to pics where he plays anyone older than a teen. But I wouldn't write him off just yet as not having the eventual range of, say, Leonardo DiCaprio. Then again, no less than Cameron, Spielberg and Scorsese took Leo to the next level. Zac may never get opportunities to work with great directors.


source

For a $28 million weekend she is counting on an increase in ticket sales over Saturday or, at the very least, a very minimal drop. An increase is typical for many films from Friday to Saturday. But depending on how fan driven this movie is, Friday may have been frontloaded and Saturday may actually decline instead of pick up. Sunday is a guaranteed drop but how big, no one knows. So it is hard to gauge and I'm not sure $28 million is feasible. I'd be happy to be proven wrong because I think a Fri-Sat increase would be a sign that it's more than just his built-in fanbase turning out.

ETA, Saturday PM Update from Nikki Finke:

"New Line/Warner Bros' 17 Again opened to $9.4 million Friday and $8.7 million Saturday from 3,255 theaters for No. 1 and a $24M weekend."

So a small drop... which is not too shabby. Like I said, growth would've been nice but I'll take it. Hopefully word of mouth will help 17 Again minimize its second weekend drop... if that happens there is a chance it could win a second weekend at number one. A lot depends on the performance of three new movies, all with much smaller screen counts -- The Soloist (1800 theaters), Obsessed (2400 theaters), and Fighting (2100 theaters).
 
 
Mood: determineddetermined
65 65 comments Comment
 
 
Troll St. Trollglamour_addict on April 18th, 2009 03:02 pm (UTC)
yay!

I have no doubt there will be a Saturday increase.
~~~moon__river on April 18th, 2009 03:12 pm (UTC)
how many times do you plan on seeing it this weekend?
s.surrounds on April 18th, 2009 03:16 pm (UTC)
ugh i really wanna see it again but no one is willing to come with me and i have no ride D: LOL.
& when i saw it yesterday, the movie was pretty packed
hunny miss (aka lets fead him to the gators)ehs_wildcats on April 18th, 2009 03:18 pm (UTC)
can you take a bus or walk? lol.
(no subject) - glamour_addict on April 18th, 2009 03:21 pm (UTC) (Expand)
Troll St. Trollglamour_addict on April 18th, 2009 03:29 pm (UTC)
Matthew Perry on Jimmy Fallon: http://www.youtube.com/watch?v=Y2odytDEuQs lol. They prefer HSM2 to the original. lol.

superstar5622superstar5622 on April 18th, 2009 03:35 pm (UTC)
Well $10 million one day is pretty good...right? I think it will do well enough for him. I won't be able to go for another 2 weeks...bummer. =(
samwise gamgee.colfer on April 18th, 2009 03:36 pm (UTC)
i went at 2pm yesterday and there was hardly anybody in the theater, but from what i could tell, half of who WAS in there was older people, definitely not his "typical fan base". there was one older guy in front who laughed his ass off almost the whole time.
Calil2sarcastic on April 18th, 2009 03:41 pm (UTC)
See. All the late night shows starting at like 7 through 11 were packed at my theater. I think because you went when teens are still in school and college students either aren't up or are in class.
(no subject) - colfer on April 18th, 2009 03:45 pm (UTC) (Expand)
(no subject) - alil2sarcastic on April 18th, 2009 03:48 pm (UTC) (Expand)
(no subject) - alil2sarcastic on April 18th, 2009 03:48 pm (UTC) (Expand)
(no subject) - glamour_addict on April 18th, 2009 03:47 pm (UTC) (Expand)
(no subject) - alil2sarcastic on April 18th, 2009 03:49 pm (UTC) (Expand)
(no subject) - glamour_addict on April 18th, 2009 03:55 pm (UTC) (Expand)
(no subject) - alil2sarcastic on April 18th, 2009 04:15 pm (UTC) (Expand)
(no subject) - ehs_wildcats on April 18th, 2009 04:29 pm (UTC) (Expand)
Calil2sarcastic on April 18th, 2009 03:40 pm (UTC)
GOD! IT WAS SO GOOD!


I don't think I've ever laughed so hard in a long time. And it wasn't for a bad reason but because it was so genuinely funny.
Troll St. Trollglamour_addict on April 18th, 2009 03:46 pm (UTC)
zaccy23zaccy23 on April 18th, 2009 03:49 pm (UTC)
so i guess crank really wasn't competition at all. I'm kind of surprised State of Play is outperforming HM. Good thing too is nothing other than that Obsessed movie (which looks horrible) comes out next week so hopefully word of mouth keeps 17 Again doing well for another week too!!
(no subject) - ehs_wildcats on April 18th, 2009 04:35 pm (UTC) (Expand)
Troll St. Trollglamour_addict on April 18th, 2009 05:34 pm (UTC)
my 17 again planc may have to wait till Sunday now. :(


I just read Variety; an A- Cinemascore rating... those critics know nothing.
zaccy23zaccy23 on April 18th, 2009 05:39 pm (UTC)
sunday what??? good lord how are you standing it??? and an A- is that bad???
(no subject) - ehs_wildcats on April 18th, 2009 06:02 pm (UTC) (Expand)
(no subject) - ehs_wildcats on April 18th, 2009 05:48 pm (UTC) (Expand)
(no subject) - zaccy23 on April 18th, 2009 06:00 pm (UTC) (Expand)
jessica3311: 17jessica3311 on April 18th, 2009 06:19 pm (UTC)
That's great that it did so well for Friday! I might treat myself for studying and tormenting myself with my comp exams today with seeing 17 Again tonight LOL. We will c LOL
butterflybee260butterflybee260 on April 18th, 2009 07:22 pm (UTC)

I think me and my bestie might go see it tonight...hopefully! :D

Oh and there's LQ vids of Zac on MuchMusic on YT. :)
j_is_for_justin on April 18th, 2009 08:08 pm (UTC)
i saw it last night. so going to see it again.
and i'll pick up a bootleg copy this week haha.

BTW
i made 62 zac icons, come see them guys!!

http://j-is-for-justin.livejournal.com/1254.html
Gillian loves lemoñadé.invisible_cunt on April 18th, 2009 10:16 pm (UTC)
i'm hoping to see it tomorrow!!!

and i found the GQ!
hunny miss (aka lets fead him to the gators)ehs_wildcats on April 18th, 2009 10:19 pm (UTC)
i found it today too when i was buying ice cream at whole foods before i went to see 17 again, lol.

i converted the checkout girl into a zefron fan by showing her the inside pictures.
(no subject) - zaccy23 on April 18th, 2009 11:01 pm (UTC) (Expand)
(no subject) - invisible_cunt on April 18th, 2009 11:49 pm (UTC) (Expand)
(no subject) - invisible_cunt on April 18th, 2009 11:49 pm (UTC) (Expand)
(no subject) - ehs_wildcats on April 18th, 2009 11:59 pm (UTC) (Expand)
(no subject) - letsdieromantic on April 19th, 2009 02:16 am (UTC) (Expand)
(no subject) - letsdieromantic on April 19th, 2009 02:18 am (UTC) (Expand)
(no subject) - invisible_cunt on April 19th, 2009 04:33 am (UTC) (Expand)
jessica3311: 17jessica3311 on April 18th, 2009 10:21 pm (UTC)
YAY converting one Zac fan at a time ;) LOL

Im going again tonight to a 7:30 showing LOL. Ill let u know how the crowd is tonight :D
K'lyssabewitchedxsoul on April 19th, 2009 12:21 am (UTC)
I want to go see it again (time number 3) tonight..but everyone I know is SWAMPED with homework (as am I, really..). I'm wondering how lame I would look if I went alone. >.