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Jan 25th
07:56 pm
Baywatch Roundup plus misc.  
Baywatch Character Posters

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Baywatch Outdoor Billboard Campaign
Paramount Pictures and outdoor advertising company Lamar Advertising have launched a digital out-of-home campaign that changes in real time based on local weather conditions in 16 US markets.

According to Lamar, its “digital capabilities” enable each of the 52 billboards in these markets to display a contextually relevant Baywatch ad triggered by the weather. In fact, a rep said the campaign creative is coded and programmed to pull weather data from the National Oceanic and Atmospheric Administration website through an RSS feed. Each digital billboard reads the feed and determines which creative will run based on the current weather in that location. Once the creative files have been coded and programmed, there is no other human interaction, the rep added.

^do these stop working when DT dismantles NOAA?

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Baywatch Social Media and Calendar
















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Zac Out & About in NYC





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Misc: Zac's Mom's B-day & Anna Kendrick excerpts

Happy Birthday to my mom, my best girl. I love you more than the sun, the moon and all the stars in the galaxy. Love, your chocolate bear.



8 8 comments Comment
 
 
cindiest on January 26th, 2017 03:45 am (UTC)
The weather sensitive ads is a phenomenal innovation. Wow. I'm glad Zac is a part of something so exciting.
countessm3countessm3 on January 26th, 2017 03:59 am (UTC)
Dear Jesus, that Brody shot made me pregnant. They need to make a lifesize poster out of that, pronto.

He looks fabulous in that white coat. I have one just like it, from Abercrombie and Fitch, but it's missing Zac Efron. This is a problem.

The sun can go out, because we have Zac Efron.

PS: I like your header or whatever on your Twitter. That facial shot, the brows, strong nose, and mouth, is one of my favorites. He owns that angle.
hunny miss (aka lets fead him to the gators)ehs_wildcats on January 28th, 2017 02:53 am (UTC)
yes, i am a sucker for that angle on him.
Conner Kentsuperboy on January 26th, 2017 05:26 am (UTC)
Zaccy looks good. Stoked for this. It's like they heard every situation I had ever wanted him to be in and filmed them.
countessm3countessm3 on January 26th, 2017 05:30 pm (UTC)
Zaccy looks good.

I know, right? How do I say this? This has been the longest period of time he has looked consistently good in quite a while. One never knows for sure what others do in the privacy of their homes, but he appears to have instituted some self-discipline and self-control (facilitated by a Higher Power) and kept it. If this is true, I am super proud of him. He ought to be proud of himself too.
Aliciapop86 on January 26th, 2017 12:31 pm (UTC)
I like that coat he is wearing. I just noticed Zac's hand. Was he injured on set?

Edited at 2017-01-26 12:32 pm (UTC)
Bee: Zac – SNL - Red Suit - upper bodyjeezbee on January 26th, 2017 06:25 pm (UTC)
I don't think anyone knows but I doubt it's anything serious otherwise he wouldn't carry his bag with the same hand.
Bee: Zac – Details - plaid - profilejeezbee on January 26th, 2017 06:22 pm (UTC)
Nice to see Paramount care and put some effort into marketing Baywatch beyond the run-of-the-mill stuff. I probably helps that Paramount needs this movie to be a success even more than Zac does considering their recent releases and upcoming slate.

I like that one snipped from Anna's book about his family more than the excepts the media had used during promo.