From Cannes 2012: Zac Efron, Dennis Quaid Drama 'At Any Price' Makes Market Debut:
Exclusive Media has acquired all international rights to director Ramin Bahrani's Zac Efron and Dennis Quaid drama At Any Price and will launch the project to foreign buyers when the Marche du Film gets underway later this week.
At Any Price revolves around rebellious Dean Whipple (Efron), who is intent on becoming a professional race car driver at the expense of his obligations to his family's farming empire. His father (Quaid) is intent on his son taking over the business, and when a high-stakes investigation into their busines is exposed, the father and son are pushed into an unexpected situation that threatens their entire livelihood.
"The cast in the film is incredibly talented and the unviersal themes in the story are sure to resonate with our buyers," Exclusive president of international sales and distribution Alex Walton said. "Ramin Bahrani is an exceptional filmmaker delivering compelling and socially relevant films and we are delighted to be able to present his next project to buyers in Cannes."
NOTE: This is probably at the very most a sales flyer for Cannes, not a real poster.
It may even just be a placeholder picture for the Exclusive site. The latter would be my preference cause that font is dreadful. I'm more creative with fonts in just my homework than that.
ETA2: Just to be clear, this isn't announcing like a premiere or anything... this is just a trade announcement saying who is selling international rights to buyers who are at Cannes.